Commercilsatiion of sport Flashcards
What makes a sport commercial?
Sport is a commodity to different companies
Increased media coverage
greater ability to travel
increased advertising
the more successful the sport is the more equipment
What have been the changes in the media in the last 20 years?
Increased gender representations- more females
diverse sports/abilites like the Paralympics shown
varied amount of sport; the nfl, ipl
pay per view- media companies paying premier ;league millions then sell it to fans; Tyson fury fight
sport stars now celebrities, brands will want to associate with them
What are some of the advantages on the sport of commercisation?
Golden triangle, increase of facilites
more show case of sport meaning more money put into sport
Attacts the best players in the world
raises profile of sport due to increased of exposure
financial secuirity
What are the disadvantages on sport?
Tends to support the more popular sports like football, leaving the lesser sports out like baseball
changes to sport rules are informed (to make sport friendly and buzz)
Increase in adverts and breaks of bands, lose some sport traditions
Whatare the advantages on performers/players?
Financial security of branding; becomes full time job
full time job makes them have better oppurnity/standard
more branding- become celebrity
Maximum exposure to support own brand- tiger woods and nike
additional roles in sport- pundit
What are the disadvantages on performers?
Increased financial pressure- win at all costs mentality creating more likeness of deviance and drug doping
pressure of brand- Rory mcilory using nike and playing bad
loss of sponsorship- if injured pressure of losing brand as not covering brand
attend public speaking- exhausted after a days worth of match
generally focuses on the majority like males and able bodied rather than disabled
What are the advantages of sport on spectators (us)?
More variance of sport, less boring
better experience of game- ref body cam more action
Increase of media meaning better standard and golden triangle
good for sociable events like going to the pub to watch game
What are the disadvnatges on spectators?
Increased price of merchandise due to media; tops
more advert breaks/disrupts game
enocourages spectating not participating; after the olympics participation decreased as more were watching on tv
shows more deviant behvaviour and will create bad role models
spectators may not want their team to be associated with brand
expensive
What are the advantages on society?
brings society together
positive role models/behaviour
improves mental health as sport can be seen as a distress
What are the disadvantages on society ?
can lead to deviant behaviour of society; bad role model coverage kids will adopt behaviour of shouting at referee
Drug taking more likely to be done in normal sport
can detract from more essential matters like homelessness, ohs needs
what are the factors leading to commericilsaiton?
More media interest and presence sponsorship growing public interest and spectatorship advertising professionalism
what is commericlsation?
Using sport to make a profit
what is the factor more media interest and presence>
Increased coverage by sky sports and other tv and radio sports
m0re exposure means more companies want to sports exempts ad participants
what is growing public interest and spectatorship?
people are exposed to a wider variety of sports, able to perform and Tavel
the effect- more money id attracted to sports with the greater spectatorship. the more people involved the more goods and services will be sold, money invested to improve performance
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