Sara Blakely (1971–present) Flashcards
What company did Sara Blakely found in 2000?
Spanx
How much savings did Sara Blakely use to start Spanx?
$5,000
What product idea sparked the creation of Spanx?
Cutting the feet off pantyhose for a smoother look under white pants.
What was Sara Blakely’s job before founding Spanx?
She sold fax machines door-to-door.
In what year did Sara Blakely become the youngest self-made female billionaire?
2012
What TV show helped boost Spanx’s popularity in its early years?
Oprah’s Favorite Things
Which major philanthropic pledge did Sara Blakely join in 2012?
The Giving Pledge
How did Sara Blakely handle marketing in the early years of Spanx?
She relied on word of mouth and product placement, without spending on traditional advertising.
Before Spanx, what profession did Sara Blakely briefly pursue to help make ends meet?
Stand-up comedy
What did Sara Blakely study at Florida State University?
Communications
Why did Sara Blakely decide not to pursue a career in law?
She scored poorly on the LSAT.
Which department store was the first to stock Spanx after Sara Blakely pitched her idea?
Neiman Marcus
What challenges did Sara Blakely face while trying to develop her Spanx prototype?
Rejection from manufacturers and investors.
How did Sara Blakely’s work revolutionize the shapewear industry?
She created a more comfortable and effective undergarment for women.
During which time period did Sara Blakely launch Spanx?
Late 1990s to early 2000s