1.9: Behavioural style - Consistency and commitment Flashcards
Minority influence
Minority influence is a type of social influence that motivates individuals to reject established majority group norms
Minority influence leads to what?
Minority influence leads to internalisation
Minority influence leads to internalisation, in which we agree what with the minority view?
Minority influence leads to internalisation, in which we agree:
1. Publicly
2. Privately
with the minority view
Minority influence is a type of social influence that motivates individuals to reject established majority group norms.
This is achieved through the process of what?
Minority influence is achieved through the process of conversion
Minority influence is a type of social influence that motivates individuals to reject established majority group norms.
Minority influence is achieved through the process of conversion, where what?
Minority influence is achieved through the process of conversion, where majorities become gradually won over to a minority viewpoint
Minority influence is a type of social influence that motivates individuals to reject established majority group norms.
Minority influence is achieved through the process of conversion, where majorities become gradually won over to a minority viewpoint.
Conversion involves the new belief/behaviour being accepted both what?
Conversion involves the new belief/behaviour being accepted both:
- Publicly
- Privately
Minority influence is a type of social influence that motivates individuals to reject established majority group norms.
Minority influence is achieved through the process of conversion, where majorities become gradually won over to a minority viewpoint.
Conversion involves the new belief/behaviour being accepted both publicly and privately and can be seen as a type of internalisation, because it involves a change in an individual’s what?
Conversion:
- Involves the new belief/behaviour being accepted both publicly and privately
- Can be seen as a type of internalisation, because it involves a change in an individual’s belief system
Minority influence is a type of social influence that motivates individuals to reject established majority group norms.
Minority influence is achieved through the process of conversion, where majorities become gradually won over to a minority viewpoint.
Conversion involves the new belief/behaviour being accepted both publicly and privately and can be seen as a type of internalisation, because it involves a change in an individual’s belief system and as such is regarded as a what form of conformity?
Conversion:
- Involves the new belief/behaviour being accepted both publicly and privately
- Can be seen as a type of internalisation, because it involves a change in an individual’s belief system
- As such is regarded as a strong (true) form of conformity
Conversion through minority influence generally occurs through what?
Conversion through minority influence generally occurs through informational social influence
Conversion through minority influence generally occurs through informational social influence, where a minority provide new what to the majority?
Conversion through minority influence generally occurs through informational social influence, where a minority provide new:
1. Information
2. Ideas
to the majority
Conversion through minority influence generally occurs through informational social influence, where a minority provide new information and ideas to the majority.
Minority influence therefore takes longer to achieve than majority influence based on what?
Minority influence therefore takes longer to achieve than majority influence based on compliance
Conversion through minority influence generally occurs through informational social influence, where a minority provide new information and ideas to the majority.
Minority influence therefore takes longer to achieve than majority influence based on compliance, where conformity is what?
Minority influence therefore takes longer to achieve than majority influence based on compliance, where conformity is:
- Instantaneous
- Unthinking
Conversion through minority influence generally occurs through informational social influence, where a minority provide new information and ideas to the majority.
Minority influence therefore takes longer to achieve than majority influence based on compliance, where conformity is instantaneous and unthinking, because time will need to be taken for individuals to do what in light of the new information and beliefs that the minority are advocating?
Minority influence therefore takes longer to achieve than majority influence based on compliance, where conformity is instantaneous and unthinking, because time will need to be taken for individuals to re-examine their:
1. Beliefs
2. Behaviour
in light of the new information and beliefs that the minority are advocating
Social cryptoamnesia (the ‘snowball effect’)
Social cryptoamnesia (the ‘snowball effect’) is the gradual process by which minority opinions become majority ones
Social cryptoamnesia (the 'snowball effect') is the gradual process by which minority opinions become majority ones. At first, converts to the minority viewpoint are few, but as more and more people change their attitude, what happens?
At first, converts to the minority viewpoint are few, but as more and more people change their attitude, the:
- Pace picks up
- Minority gains status, power and acceptability
Minority influence is a crucial factor in bringing about what?
Minority influence is a crucial factor in bringing about:
- Innovation
- Social change
Minority influence is a crucial factor in bringing about innovation and social change and research has suggested that what are important factors in helping achieve minority influence?
Minority influence is a crucial factor in bringing about innovation and social change and research has suggested that:
1. Behavioural style
2. Flexibility
are important factors in helping achieve minority influence
Minority influence is a crucial factor in bringing about innovation and social change and research has suggested that behavioural style, especially what, and flexibility are important factors in helping achieve minority influence?
Minority influence is a crucial factor in bringing about innovation and social change and research has suggested that behavioural style, especially:
1. Consistency
2. Commitment
and flexibility are important factors in helping achieve minority influence
Behavioural style - Consistency and commitment:
Minority influence will be persuasive if the minority is what with its opinion/behaviour, shows what in its beliefs and appears what?
Minority influence will be persuasive if the minority:
- Is consistent (unchanging) with its opinion/behaviour
- Shows confidence in its beliefs
- Appears unbiased
Behavioural style - Consistency and commitment:
Minority influence will be persuasive if the minority is consistent (unchanging) with its opinion/behaviour, shows confidence in its beliefs and appears unbiased.
What seems to be the most important feature here?
Consistency seems to be the most important feature here
Behavioural style - Consistency and commitment:
Minority influence will be persuasive if the minority is consistent (unchanging) with its opinion/behaviour, shows confidence in its beliefs and appears unbiased.
Consistency seems to be the most important feature here, because it shows that the minority are what?
Consistency seems to be the most important feature here, because it shows that the minority are committed
Behavioural style - Consistency and commitment:
Minority influence will be persuasive if the minority is consistent (unchanging) with its opinion/behaviour, shows confidence in its beliefs and appears unbiased.
Consistency seems to be the most important feature here, because it shows that the minority are committed, especially if the minority have had to resist what?
Consistency seems to be the most important feature here, because it shows that the minority are committed, especially if the minority have had to resist:
- Social pressures
- Abuses against their viewpoint
Behavioural style - Consistency and commitment:
Minority influence will be persuasive if the minority is consistent (unchanging) with its opinion/behaviour, shows confidence in its beliefs and appears unbiased.
Consistency seems to be the most important feature here, because it shows that the minority are committed, especially if the minority have had to resist social pressures and abuses against their viewpoint, and it creates enough what about established norms to get individuals to do what?
Consistency seems to be the most important feature here, because it:
- Shows that the minority are committed, especially if the minority have had to resist social pressures and abuses against their viewpoint
- Creates enough doubt about established norms to get individuals to re-examine their own beliefs and behaviour
Behavioural style - Consistency:
Over time, the consistency in the minority’s views increases the amount of what from other people?
Over time, the consistency in the minority’s views increases the amount of interest from other people
Behavioural style - Consistency:
Over time, the consistency in the minority’s views increases the amount of interest from other people.
Consistency can make other people rethink their own views.
What is synchronic consistency?
Synchronic consistency is consistency between people in the minority (they’re all saying the same thing)
Behavioural style - Consistency:
Over time, the consistency in the minority’s views increases the amount of interest from other people.
Consistency can make other people rethink their own views.
What is diachronic consistency?
Diachronic consistency is consistency over time (they’ve been saying the same thing for a long time)
Behavioural style - Commitment:
Sometimes minorities engage in what to draw attention to their view?
Sometimes minorities engage in extreme activities to draw attention to their view
Behavioural style - Commitment:
Sometimes minorities engage in extreme activities to draw attention to their view.
It is important that these actions are seen to be what in some way?
It is important that these actions are seen to be risky in some way
Behavioural style - Commitment:
Sometimes minorities engage in extreme activities to draw attention to their view.
It is important that these actions are seen to be risky in some way, because this demonstrates that the minority is committed to what?
It is important that these actions are seen to be risky in some way, because this demonstrates that the minority is committed to their cause
Behavioural style - Commitment:
Sometimes minorities engage in extreme activities to draw attention to their view.
It is important that these actions are seen to be risky in some way, because this demonstrates that the minority is committed to their cause.
People would think, for example, what?
People would think, for example, that ‘they must really believe in this, if they’re willing to get hurt’
Behavioural style - Commitment:
Sometimes minorities engage in extreme activities to draw attention to their view.
It is important that these actions are seen to be risky in some way, because this demonstrates that the minority is committed to their cause.
People would think, for example, that ‘they must really believe in this, if they’re willing to get hurt.’
This is referred to as what?
This is referred to as the Augmentation Principle
Behavioural style - Commitment:
Sometimes minorities engage in extreme activities to draw attention to their view.
It is important that these actions are seen to be risky in some way, because this demonstrates that the minority is committed to their cause.
People would think, for example, that ‘they must really believe in this, if they’re willing to get hurt.’
This is referred to as the Augmentation Principle.
Example
For example, the Suffragette movement - a minority group of women who believed that they deserved the right to vote
