1.2: Normative social influence (NSI) Flashcards
Normative social influence (NSI) is overall because it’s the what?
Normative social influence (NSI) is overall because it’s the norm
Individuals want others to do what and not do what?
Individuals want others to:
- Like and respect them
- Not reject or ridicule them
Individuals want others to like and respect them and not reject or ridicule them.
This is the what underpinning normative social influence (NSI)?
This is the motivation underpinning normative social influence (NSI)
Individuals want others to like and respect them and not reject or ridicule them.
This is the motivation underpinning normative social influence (NSI) - the need to be what?
This is the motivation underpinning normative social influence (NSI) - the need to be accepted by others
Individuals want others to like and respect them and not reject or ridicule them.
This is the motivation underpinning normative social influence (NSI) - the need to be accepted by others.
The best way of gaining the acceptance of others is to do what?
The best way of gaining the acceptance of others is to:
- Agree with them
- Follow social norms
Individuals want others to like and respect them and not reject or ridicule them.
This is the motivation underpinning normative social influence (NSI) - the need to be accepted by others.
The best way of gaining the acceptance of others is to agree with them and follow social norms.
However, this does not necessarily mean what?
This does not necessarily mean that we truly agree with them
Normative social influence (NSI) is concerned with what?
Normative social influence (NSI) is concerned with emotion
Social norms
Social norms are things society deem acceptable
Normative social influence (NSI) usually occurs when you seek what?
Normative social influence (NSI) usually occurs when you seek the approval of strangers
Normative social influence (NSI) usually occurs when you seek the approval of strangers.
Examples
For example:
1. In an interview
Or,
2. Your first day at a new job
Normative social influence (NSI)
Normative social influence (NSI) is a motivational force to be:
1. Liked
2. Accepted
by a group
Normative social influence (NSI) could be compliance, the shallowest form of conformity, because you don’t want to be what?
Normative social influence (NSI) could be compliance, the shallowest form of conformity, because you don’t want to be socially awkward
Asch (1955) got participants to conform to answers given by others that were obviously incorrect.
If the participants gave the correct answers, they risked what?
If the participants gave the correct answers, they risked being ridiculed by the majority
Asch (1955) got participants to conform to answers given by others that were obviously incorrect.
If the participants gave the correct answers, they risked being ridiculed by the majority.
A conflict has been created between what?
A conflict has been created between:
- An individual’s opinion
- That of the group
Asch (1955) got participants to conform to answers given by others that were obviously incorrect.
If the participants gave the correct answers, they risked being ridiculed by the majority.
A conflict has been created between an individual’s opinion and that of the group.
In the what, many said ‘I didn’t want to look stupid’ or ‘I didn’t want to be the odd one out?’
In the post-experimental debriefing, many said ‘I didn’t want to:
1. ‘Look stupid’
Or,
2. ‘Be the odd one out’
Asch (1955) got participants to conform to answers given by others that were obviously incorrect.
If the participants gave the correct answers, they risked being ridiculed by the majority.
A conflict has been created between an individual’s opinion and that of the group.
In the post-experimental debriefing, many said ‘I didn’t want to look stupid’ or ‘I didn’t want to be the odd one out.’
So they compromised, with what they said (publicly) and believed (privately) being what?
So they compromised, with what they:
1. Said (publicly)
2. Believed (privately)
being completely different
Asch (1955) got participants to conform to answers given by others that were obviously incorrect.
If the participants gave the correct answers, they risked being ridiculed by the majority.
A conflict has been created between an individual’s opinion and that of the group.
In the post-experimental debriefing, many said ‘I didn’t want to look stupid’ or ‘I didn’t want to be the odd one out.’
So they compromised, with what they said (publicly) and believed (privately) being completely different, demonstrating an example of what?
So they compromised, with what they:
1. Said (publicly)
2. Believed (privately)
being completely different, demonstrating an example of compliance
Asch (1955) got participants to conform to answers given by others that were obviously incorrect.
If the participants gave the correct answers, they risked being ridiculed by the majority.
A conflict has been created between an individual’s opinion and that of the group.
In the post-experimental debriefing, many said ‘I didn’t want to look stupid’ or ‘I didn’t want to be the odd one out.’
So they compromised, with what they said (publicly) and believed (privately) being completely different, demonstrating an example of compliance.
Jenness’ participants did not face this conflict, because in his study there was no what?
Jenness’ participants did not face this conflict, because in his study there was no obviously correct answer
Who (what year) developed a what theory?
Deutsch and Gerard (1955) developed a two-process theory
Deutsch and Gerard (1955) developed a two-process theory, arguing what?
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 what?
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 central human needs, the need to be:
- Right (ISI)
- Liked (NSI)
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 central human needs, the need to be right (ISI) and the need to be liked (NSI).
The idea of Deutsch and Gerard’s ‘two-process’ approach is that behaviour is what?
The idea of Deutsch and Gerard’s ‘two-process’ approach is that behaviour is either due to:
1. ISI
Or,
2. NSI
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 central human needs, the need to be right (ISI) and the need to be liked (NSI).
The idea of Deutsch and Gerard’s ‘two-process’ approach is that behaviour is either due to ISI or NSI.
But the truth is that, more often, what processes are involved?
But the truth is that, more often, both processes are involved
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 central human needs, the need to be right (ISI) and the need to be liked (NSI).
The idea of Deutsch and Gerard’s ‘two-process’ approach is that behaviour is either due to ISI or NSI.
But the truth is that, more often, both processes are involved.
Example
For example, conformity is reduced when there is one other dissenting participant in the Asch experiment
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 central human needs, the need to be right (ISI) and the need to be liked (NSI).
The idea of Deutsch and Gerard’s ‘two-process’ approach is that behaviour is either due to ISI or NSI.
But the truth is that, more often, both processes are involved.
For example, conformity is reduced when there is one other dissenting participant in the Asch experiment.
This dissenter may do what?
This dissenter may reduce the power of:
1. ISI
Or,
2. NSI
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 central human needs, the need to be right (ISI) and the need to be liked (NSI).
The idea of Deutsch and Gerard’s ‘two-process’ approach is that behaviour is either due to ISI or NSI.
But the truth is that, more often, both processes are involved.
For example, conformity is reduced when there is one other dissenting participant in the Asch experiment.
This dissenter may reduce the power of ISI (because there is what) or reduce the power of NSI?
This dissenter may reduce the power of:
1. ISI (because there is an alternative source of information)
Or,
2. NSI
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 central human needs, the need to be right (ISI) and the need to be liked (NSI).
The idea of Deutsch and Gerard’s ‘two-process’ approach is that behaviour is either due to ISI or NSI.
But the truth is that, more often, both processes are involved.
For example, conformity is reduced when there is one other dissenting participant in the Asch experiment.
This dissenter may reduce the power of ISI (because there is an alternative source of information) or reduce the power of NSI (because the dissenter does what)?
This dissenter may reduce the power of:
1. ISI (because there is an alternative source of information)
Or,
2. NSI (because the dissenter provides social support)
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 central human needs, the need to be right (ISI) and the need to be liked (NSI).
The idea of Deutsch and Gerard’s ‘two-process’ approach is that behaviour is either due to ISI or NSI.
But the truth is that, more often, both processes are involved.
For example, conformity is reduced when there is one other dissenting participant in the Asch experiment.
This dissenter may reduce the power of ISI (because there is an alternative source of information) or reduce the power of NSI (because the dissenter provides social support).
What does this show?
This shows that it isn't always possible to be sure whether: 1. ISI Or, 2. NSI is at work
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 central human needs, the need to be right (ISI) and the need to be liked (NSI).
The idea of Deutsch and Gerard’s ‘two-process’ approach is that behaviour is either due to ISI or NSI.
But the truth is that, more often, both processes are involved.
For example, conformity is reduced when there is one other dissenting participant in the Asch experiment.
This dissenter may reduce the power of ISI (because there is an alternative source of information) or reduce the power of NSI (because the dissenter provides social support).
This shows that it isn’t always possible to be sure whether ISI or NSI is at work.
This is the case where?
This is the case in laboratory studies
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 central human needs, the need to be right (ISI) and the need to be liked (NSI).
The idea of Deutsch and Gerard’s ‘two-process’ approach is that behaviour is either due to ISI or NSI.
But the truth is that, more often, both processes are involved.
For example, conformity is reduced when there is one other dissenting participant in the Asch experiment.
This dissenter may reduce the power of ISI (because there is an alternative source of information) or reduce the power of NSI (because the dissenter provides social support).
This shows that it isn’t always possible to be sure whether ISI or NSI is at work.
This is the case in laboratory studies, but it is even truer where?
This is the case in laboratory studies, but it is even truer in real life conformity situations outside the laboratory
Deutsch and Gerard (1955) developed a two-process theory, arguing that there are 2 main reasons people conform, based on 2 central human needs, the need to be right (ISI) and the need to be liked (NSI).
The idea of Deutsch and Gerard’s ‘two-process’ approach is that behaviour is either due to ISI or NSI.
But the truth is that, more often, both processes are involved.
For example, conformity is reduced when there is one other dissenting participant in the Asch experiment.
This dissenter may reduce the power of ISI (because there is an alternative source of information) or reduce the power of NSI (because the dissenter provides social support).
This shows that it isn’t always possible to be sure whether ISI or NSI is at work.
This is the case in laboratory studies, but it is even truer in real life conformity situations outside the laboratory.
This casts serious doubt over what?
This casts serious doubt over the view of:
1. ISI
2. NSI
as 2 processes operating independently in conforming behaviour
