TCWLAST Flashcards
SOCIAL MEDIA CATEGORIES
Blogging services, video and photo blogging tools, podcasting, and micro-blogging.
Messaging and communication:
SOCIAL MEDIA CATEGORIES
Essentially, all of the social, business, and special-interest networking services.
Communities and social groups:
SOCIAL MEDIA CATEGORIES
Specialty services that allow you to upload photos and videos to the web, and to manage those images.
Photo and video sharing:
SOCIAL MEDIA CATEGORIES
: Services that allow users to identify online content with keywords, and share the links. You get the descriptions and some opinions, but not the actual content.
Social bookmarking and tagging
SOCIAL MEDIA CATEGORIES
Websites that allow users to add and update content from their browsers. Wiki has become the generic term.
Collaboration and cooperation:
SOCIAL MEDIA CATEGORIES
Services such as Yelp and Epinions, which provide user-generated reviews of everything from books to restaurants.
Opinion and reviews:
SOCIAL MEDIA CATEGORIES
in which you interact with other users in real time through avatars. Second Life is the most famous, but online role playing games, such as World of Warcraft, fit this definition, too.
Virtual worlds: Rich environments
six bases and Types of social power:
is the ability to give rewards when others comply with your wishes. This may not work from one setting to the next. For example, an employee might laugh at a boss’s joke, but the boss’s neighbor might not.
Reward Power
six bases and Types of social power:
is the opposite of Reward Power. It’s the ability to deliver punishments. While _____ can be effective in the short-term, it creates resentment and individuals will try to end the relationship.
Coercive Power
six bases and Types of social power:
(This is where role models come into play) is when somebody wants to be like you. They identify with you. You are their reference model. They find you attractive in some way and they model your behavior or thinking
Referent Power
six bases and Types of social power:
is power that comes from a position or role. It’s positional authority. For example, you “should” or “ought” to listen to your parents, or your boss.
Legitimate Power
six bases and Types of social power:
also “Knowledge is power” is where expertise or knowledge is the source of power. This is where credentials, awards, and know-how play a role. You end up deferring to greater knowledge for the area of expertise, such as a doctor or mechanic.
Expert Power
six bases and Types of social power:
is the most transitory type of power. Once you give your information away, you give your power away. For example, you share the secret, your power is gone. It’s different from other forms of power because it’s grounded in what you know about the content of a specific situation.
Informational Power
The Organization for Economic Co-operation and Development (OECD) defines the ________ as “the gap between individuals, households, businesses and geographic areas at different socio-economic levels with regard to both their opportunities to access information and communication technology
digital divide
maybe defined as special kind of social communication characterized by a unique audience, communication experience, and communicator.
The source that the majority of the general public uses to get their news and information from is considered
Mass Media
also referred to as mass communication