Mrkting

Question 1

– is defined as
the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs.

Answer 1

Consumer behaviour

Question 2

focuses on how individuals make decisions to spend their available resources on consumption-related items.

Answer 2

Consumer behavior

Question 3

Consumer Behaviour describe two different kinds of consuming entities:

buys goods and services for his or her own use, for the use of the household, or as a gift for a friend. i) Products are bought for final use by individuals (referred to as end users or ultimate consumers).

Answer 3

Personal consumer -

Question 4

Consumer Behaviour describe two different kinds of consuming entities:

• includes profit and not-for-profit businesses, government agencies, and institutions, all of which must buy products, equipment, and services in order to run their organizations.

Answer 4

Organizational Consumer

Question 5

The field of consumer behavior is rooted in the ____a business orientation that evolved in the 1950s through several alternative approaches toward doing business referred to, respectively, as the ____, and the ____

Answer 5

marketing concept,

production concept

selling concept.

Question 6

• the idea of satisfying the needs of the customer by means of the product as a solution to the customer’s problem or needs. the notion of using a product to fulfill a customer’s needs in order to address their problems or needs. The marketing idea marks a significant shift in how businesses are oriented today and lays the groundwork for gaining a competitive edge.

Answer 6

Marketing Concept

Question 7

• assumes that consumers will buy the product that offers them the highest quality, the best performance, and the most features. The company to strive constantly to improve the quality of its product and to add new features that are technically feasible.

Answer 7

Product Concept

Question 8

• is centered on the belief that you must convince a customer to buy a product through aggressive marketing of the benefits of the product or service because it isn’t a necessity.

Answer 8

Selling Concept

Question 9

THREE STRATEGIC FRAMEWORK
- This is the process of grouping potential customers into segments or groups based on shared demands and how they react to marketing initiatives. It helps businesses to target various customer groups who view the entire worth of particular goods and services in a variety of ways.

Answer 9

Market Segment

Question 10

THREE STRATEGIC FRAMEWORK
- is the selection of one or more of the segments identified for the company to pursue.

Answer 10

Market Targeting

Question 11

THREE STRATEGIC FRAMEWORK
- refers to the development of a distinct image for the product or service in the mind of the consumer, an image that will differentiate the offering from competing ones and squarely communicate to the target audience that the particular product or service will fulfill their needs better than competing brands.

Answer 11

Market Positioning

Question 12

Three drivers of successful relationships between marketers and consumers:

• is best defined as how much a product or service is worth to a customer. It’s a measure of all the costs and benefits associated with a product or service. Examples include price, quality, and what the product or service can do for that particular person.

Answer 12

Customer Value

Question 13

Three drivers of successful relationships between marketers and consumers:

• is the individual’s perception of the performance of the product or service in relation to his or her expectations.

Answer 13

Customer Satisfaction

Question 14

Three drivers of successful relationships between marketers and consumers:
– is the opinion, feelings, and belief customers have about the brand.

Answer 14

Customer Perception

Question 15

TYPES OF CUSTOMERS
—completely satisfied customers who keep purchasing

Answer 15

Loyalists

Question 16

TYPES OF CUSTOMERS
—those who feel neutral or merely satisfied and are likely to stop doing business with the company

Answer 16

Defectors

Question 16

TYPES OF CUSTOMERS
—those whose experiences exceed their expectations and who provide very positive word of mouth about the company to others

Answer 16

Apostles

Question 17

TYPES OF CUSTOMERS
—those who have had negative experiences with the company and who spread negative word of mouth

Answer 17

Terrorists

Question 18

TYPES OF CUSTOMERS
—unhappy customers who stay with the company because of no choice (or other reasons)

Answer 18

Hostages

Question 19

TYPES OF CUSTOMERS
– are satisfied customers but they switch between brands. No loyalty and they are usually price sensitive, looking for bargains and best offers, buying on impulse, pursuing fashion trends. They don’t feel any attachment to particular brand.

Answer 19

Mercenaries

Question 20

Three categories of factors that influence consumer behavior:

an individual’s interests and opinions can be influenced by demographics (age, gender, culture, etc.).

Answer 20

Personal factors:

Question 21

Three categories of factors that influence consumer behavior:

an individual’s response to a marketing message will depend on their perceptions and attitudes.

Answer 21

Psychological factors:

Question 22

Three categories of factors that influence consumer behavior:

family, friends, education level, social media, income, etc..

Answer 22

Social factors:

Question 23

Types of Consumer Behaviour

• This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. They are highly involved in the purchase process and consumers’ research before committing to a high-value investment.

Answer 23

Complex Buying behaviour

Question 24

Types of Consumer Behaviour

– reducing buyer Behaviour - The consumer is highly involved in the purchase process but has difficulties determining the differences between brands. It can occur when the consumer worries that they will regret their choice. Meaning is that customer hold contradictory belief that is referring how to act, think and make decisions.

Answer 24

Dissonance

Question 25

Types of Consumer Behaviour

• purchases are characterized by the consumer having very little involvement in the product or brand category. Imagine grocery shopping: you go to the store and buy your preferred type of bread. You are exhibiting a_____, not strong brand loyalty.

Answer 25

Habitual Buying Behaviour

Question 26

Types of Consumer Behaviour
- consumer purchases a different product not because they weren’t satisfied with the previous one, but because they seek variety. Like when you are trying out new shower gel scents.

Answer 26

Variety Seeking Behavior

Question 27

– Every action has its corresponding reasons whether the behavior is good or bad, it definitely has a purpose.

Answer 27

Rational Behavior

Question 28

– is an act that have ambiguous objective or meaning like an insane person.

Answer 28

Irrational behavior

Question 29

– appears when an act is done with individual’s volition or decision such as writing a poem or composing a song / buying an interested items (books, cellphones, dress etc.)

Answer 29

Voluntary Behavior

Question 30

– Psychology is not only involved in an observable behavior but also deals with the working of mind and body such as “neural impulses” that are automatically sending signals to the brain and body such as breathing, reflexes, and digestion

Answer 30

Involuntary behavior

Question 31

– these are electrical signals that occur along dendrites of the nerve cell and create action potential.

Answer 31

Neural impulse

Question 32

– is a single, temporary emotional conditions that experience in a specific situation.

Answer 32

Emotional State

Question 33

– this is relating to interest, attitude and values relating to learning the information in conformity of perception and attention.

cognitive needs knowledge and understanding, curiosity, exploration, and predictability.

Answer 33

Cognitive Goals

Question 34

MOTIONAL STATE ARE COMBINATION OF THE FOLLOWING:

– this is learning about sympathetic nervous system that response when threatened. If consumer were encounter some treat from his environment “Panic Buying” then emotional feelings will command an immediate action (this would make heart race and increase in respiration rate) (James-Lange)

Answer 34

Physiological Arousal

Question 35

MOTIONAL STATE ARE COMBINATION OF THE FOLLOWING:

– means informed by experiences, backgrounds, and cultures. It is also considered as psychological response. (James – Lange)

Answer 35

Psychological Appraisal

Question 36

MOTIONAL STATE ARE COMBINATION OF THE FOLLOWING:

– feelings, tastes and opinions of an individual’s perception for its existence. (Oxford Language

Answer 36

Subjective experiences

Question 37

It can be described as the intersection of goal-directed activity, past sensory information, and cognitive processes. It makes an effort to separate the pertinent information that will contribute to the communication process and help consumers learn about the product and make informed decisions about their purchases from this previous and stored knowledge.

Answer 37

Working memory

Question 38

is the study of thought, learning, and mental organization that incorporates elements of psychology, psychiatry, linguistics, philosophy, law, economics, and politics. It also refers to human actions aimed at better understanding human behavior in relation to society and its impact on society as a whole

Answer 38

Cognitive science

Question 39

is distinguished by its emphasis on the idea that how and what people think causes emotional arousal, and that certain thoughts and beliefs lead to disturbed emotions and behavior while others lead to healthy emotions and adaptive behavior in response to their environment.

Answer 39

Cognitive theory