CGPSYM7 Flashcards
´The earliest models of how people make decisions are referred to as
classical decision theory.
The goal of human action is to seek pleasure and avoid pain. According to this theory, in making decisions people will seek to maximize pleasure (referred to as positive utility) and to minimize pain (referred to as negative utility).
Subjective expected utility theory
we consider options one by one, and then we select an option as soon as we find one that is satisfactory or just good enough to meet our minimum level of acceptability. We do not consider all possible options and then carefully compute which of the entire universe of options will maximize our gains and minimize our losses.
satisficing
we eliminate alternatives by focusing on aspects of each alternative, one at a time. In particular, we focus on one aspect (attribute) of the various options. We form a minimum criterion for that aspect. We then eliminate all options that do not meet that criterion.
elimination by aspects
a calculation based on the individual’s judges weightings of utility (value), rather than the objective criteria.
Subjective Utility –
– a calculation based on the individual’s estimates of likelihood, rather than on objective statistical computation
Subjective Probability
-Many researchers contend that decision making is a complex process that cannot be adequately reproduced in the laboratory. This is because real decisions are frequently made in situations where there are high stakes.
naturalistic decision making
is a phenomena characterized by premature decision making that is generally the result of group members attempting to avoid conflict
Groupthink
HEURISTICS AND BIASES
is a mistaken belief that the probability of a given random event, such as winning or losing at a game of chance, is influenced by previous random events.
Gambler’s Fallacy
HEURISTICS AND BIASES
in basketball. Apparently, both professional and amateur basketball players, as well as their fans, believe that a player’s chances of making a basket are greater after making a previous shot than after missing one.
The “hot hand” or the “streak shooter”
HEURISTICS AND BIASES
an individual gives a higher estimate for a subset of events.
Conjunction fallacy,
HEURISTICS AND BIASES
a variant of the conjunction fallacy, the individual judges a greater likelihood that every member of an inclusive category has that characteristic.
Inclusion fallacy,
HEURISTICS AND BIASES
- is the decision to continue to invest in something simply because one has invested in it before and one hopes to recover one’s investment.
Sunk-cost fallacy
- when we look at a situation retrospectively, we believe we easily can see all the signs and events leading up to a particular outcome
hindsight bias
As in problem solving, the prefrontal cortex, and particularly the ____, is active during the decision-making process
anterior cingulate cortex