social influence Flashcards
Conformity:
A change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people
Conformity: internalisation
Private and public change of opinions/ behaviour
Permanent
Conformity:identification
Moderate type of conformity: conform to opinion/behaviour of a group because there is something we value
Public change of opinions/behaviour, but do not privately agree with everything
Conformity: compliance
Superficial and temporary type of conformity
Particular behaviour stops as soon as group pressure stops
Simply going along with others in public
NSI - normatyivge soical influemce
Norms that regulate behaviour of groups and individuals for social approval
Nsi is emotional
Strangers situations possible rejection approval of friends and pronounced in stressful situations when we need people for support
ISI - informational social influence
when we follow the behaviour of the group / majority because we want to be right Information social influence Isi Cognitive process what you think Happens in situations that are new ti a Pearson or ambiguity Crisis situations Presence of an expert it leads to internalisation