rm content anywise shit Flashcards
content anyalis
As we’ve just seen, content analysis is a type of observation in which people are studied indirectly via their communication such as texts
strengths of content anaylias
High ecological validity.
If in public, it can be more ethical.
Allows a lot of data to be analysed at once.
When quantitative, it can show differences between groups.
disadbvatgae of content analysis
Investigator effects. Especially, in thematic analysis, the prejudices of the investigator may influence the conclusions of the study. Known as reflexivity.
Presupposes the correspondence of language.
Time consuming.
Deciding on the categories 5
Reasons to conduct a case study:
Opportunity to study an individual with a rare quality.
Studying the antecedents of interesting events.
Anywhere where depth of experience is more important than generalisability.
Create a theory, which will then be tested experimentally.
The emphasis is on qualitative data, though quantitative measures can be taken. The studies also tend to be longitudinal, so that they can capture insight over a longer period of time.
strengths of case studies
Rich in qualitative data, and thus insight, which the other research methods tend to lack.
Studying rare things in depth can give us understanding of ‘normal’ functioning.
Ability to generate hypotheses, from which experimental designs can be created.
disadvantage of case studies
Lack of generalisability.
As much of the data is qualitative, interpreting finding can be hugely subjective (e.g., Freud).
Investigator effects likely as you get to know the subject better.