key terms

Question 1

Operationalisation

Answer 1

clearly defining variables in terms of how they are measured

Question 2

independent variable

Answer 2

I change

Question 3

Dependent variable

Answer 3

you don’t change

Question 4

Directional hypotheses

Answer 4

states the direction of difference or relationship (people who drink energy drinks become more talkative than people who don’t

Question 5

Non - directional:

Answer 5

does not state the direction( people who prefer energy drink differ in talkative.

Question 6

Extraneous variables:

Answer 6

all variables that are not in the independent variable that could influence the result such as the temperature of a room

Question 7

Confounding variables

Answer 7

any variables that may have affected DV so we cannot be sure of the true source of the changes to DV. They do systematically change with the IV

Question 8

Investigator effect

Answer 8

any effect of the investigation behaviour (conscious or uncouncios) on the research outcome (the DV). This may include everything from design of study to selection and interaction with participants

Question 9

Randomisation

Answer 9

use of chance in order to control for the effects of bias when designing materials and deciding the order of conditions

Question 10

Standardisation

Answer 10

All participants should be subject to the same environment, information, and experience, so all procedures must be standardised
Use the same exact formalised procedures and instructions for all participants in a research study

Question 11

Mere exposure effect

Answer 11

when repeatedly exposed to a stimulus, the mere exposure affect implies that if given the choice, participants will prefer to see that repeated stimulus

Question 12

internal validity:

Answer 12

control variables, things inside a research study

Question 13

External validity

Answer 13

things outside a research study

how does it apply to real life

Question 14

Conformity:

Answer 14

A change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people

Question 15

Obedience

Answer 15

following given a direct order giving to you by an authority figure

Question 16

Theory of cognitive dissonance

Answer 16

when faced with decision that produces anxiety and conflict (dissonance) we want to reduce conflict

Question 17

Cognitive psychology

Answer 17

is involved in the middle section; the processing. It tries to understand how information is processed and what kind of choices are made

Question 18

Memory definition

Answer 18

memory is the ability to retain information and demonstrate renovation through behaviour

Question 19

Coding

Answer 19

what information is stored

Question 20

capacity

Answer 20

how much of that thing is stored

Question 21

duration

Answer 21

how long is it stored for

Question 22

Demand charctics

Answer 22

any cue from the researchers or from the research situation that may be interpreted bun participants as revealing the purpose of an investigation. This may lead to a participant changing their bejaviour within the research situation