Moscovici’s study

Question 1

Moscovici’s aim was to investigate whether a ______ could influence the attitudes of a ______ in an unambiguous task where the answer was clear.

Answer 1

Moscovici’s aim was to investigate whether a minority could influence the attitudes of a majority in an unambiguous task where the answer was clear.

Question 2

In the group, there were four real participants, and two confederate participants.. So who was in the minority?

Answer 2

Confederates

Question 3

So, in the condition where the confederates’ judgement was constant, we can say that they were being…

Answer 3

Aconsistent

Question 4

Participants agreed with the consistent minority 8.2\%
of the time, and with the inconsistent minority 1.25%
of the time. So was the consistent or inconsistent minority group more effective in influencing the majority?

Answer 4

Consistent

Question 5

Despite giving answers that were clearly wrong, minorities could still influence the judgement of a majority. But minorities had more effect if they were than if they were .

Answer 5

Despite giving answers that were clearly wrong, minorities could still influence the judgement of a majority. But minorities had more effect if they were consistent than if they were inconsistent .

Question 6

To recap… moscovi study

Answer 6

EMoscovici’s aim was to investigate if an incorrect minority could influence people

FMoscovici found that people agreed with the minority
8.2\%
of the time in the consistent condition

IMoscovici concluded that minorities can have influence

BMoscovici made people judge the colour of blue slides in the presence of consistent or inconsistent minorities who said the slides were green

Question 7

What might be the problem with just having female participants?

Answer 7

The problem with just having female participants is that sample has low population validity, meaning that the results might not generalise to male participants. 



For instance, studies of conformity have already shown that there are differences in conformity between men and women,so, it’s possible that they also show differences in response to minority influence.

Question 8

We’ve already seen that laboratory experiments can often be criticised for…

Answer 8

BLacking ecological validity

Question 9

In Moscovici’s experiment, he told participants that they were doing a study investigating perception. But he was actually studying minority influence and had confederate participants.

So, he participants.

Answer 9

In Moscovici’s experiment, he told participants that they were doing a study investigating perception. But he was actually studying minority influence and had confederate participants.

So, he deceived participants.

Question 10

Which of these are criticisms of Moscovici’s experiment?

Answer 10

DIt lacked generalisability

EMoscovici deceived his participants

AIt lacked ecological validity

Question 11

Last time we saw some of the criticisms of Moscovici’s experiment, such as…

Answer 11

BThe experiment lacked realism

DResults might not generalise because he just tested women

Question 12

We also saw that Moscovici compared the effect of a consistent and an inconsistent minority and found that people agreed with the minority more if the minority was…

Answer 12

Consistent.

Question 13

But we also know that minorities have more influence if they can compromise on their position, which is called..\

Answer 13

flexibility

Question 14

Which group - the group who were flexible, or the group who weren’t flexible - should have more influence on the participants?

Answer 14

The group that were flexible should have more influence on the participants

Question 15

Nemeth performed additional variations of ’s experiment and found that people were more likely to agree with a minority.

Answer 15

Nemeth performed additional variations of Moscovici ’s experiment and found that people were more likely to agree with a flexible minority.