post mod and globalisation Flashcards
key features of globalisation
HARVEY= time and space compression
-speeding up of communications
-digital communications means that can witness events that are taking place anywhere
- globalisation increased migration around the world(impact culture amd institutions)
-influenced by religions,styles , tastes and fashions (cultural hybridity)
what can we say about choice, identity and consumption
BAUDILLARD = identities no longer based on call or ethnicity but what we buy
media has key role to create pressure to buy goods
BRADLEY= suggests that due to globalisation we now have massive choice about how to construct identities from range of sources e,g sexuality , religion , sport
BAUMAN= people can now pick n mix their identities and become whatever they want
