Conformity # Flashcards
what did asch devise
procedure to assess extent
people conform to the opinions of others
even when answer was unambiguous
What is the procedure Asch devised called
Baseline Study
why is the baseline study called the baseline study
one against which later studies are compared
asch extended his baseline study to investigate
variables
that can lead
increase/decrease in conformity
What were the varoables used in asch research
Group Size
Unanimity
Task Difficulty
Summarise what the group size is about
wanted to know whether size of the group
would be
more important than the agreement of group
How did he test group size on conformtity
varied number of confederates from 1-15
(total group size was from 2-16)
What was relationship between group size and confromtiy rate
CURVILINEAR
What happened to conformity as group size increased
conformity increased but only up to a certain point
With three conefderates in the group size what happende to conformity (1 pt and 2 conf )
confomrity to wrong answer increased to 31.8%
what difference did the presence of more make
little difference - confomrity rate soon levelled off
What can we conclude from the group size findings
most people sensitive to view of others as just one/two conf enough to sway opinion
What was the aim of unanimity/ what did he want to find out
if presence of non-conforming person would affect naive participant’s conformity
What did he introducein the unanimity experiment
confederate who disagreed with other confederates
what did asch introduce in the unanimity exp
confederate who disagreed with other confederates