Conformity Flashcards
How many types of conformity are there
3
What are the three types of conformity
compliance
internalisation
identification
What is Compliance
going along with others behaviour or opinion in public
but privatley not changing personal opinions/behaviours
What kind of change does compiance result in
superficial
How does compliance affect a particular behaviour/opinion when group pressure stops
the particular behaviour or opinion stops when group pressure stops
Identification
conforming to the opinions/behaviours of a group
because there’s suttin about the group we value
we identify with the group so want to be a part of it
Identification may mean we * change …
publicly change our opinions/behaviours
to be accepted by the group
even if we dont privatley agree with everything the group stands for
Internalisation
when a person genuinley accepts the groups norms
resulting in a private and public change of opinions/brhaviours
T/F Internalisation is permanent
true
Why is internalisation usually permanent
attitudes have been internalised
What does internalised mean
become part of the way a person thinks
In internalisation how does the change in behaviour/opinion persist
persists even in abscence of group members
What did Deutsch and Gerard (1955) develop
a two process theory
What did the two process theory argue by D & G
there are two main reasons people conform
the two main reasons people conform are based on
two central human needs
what are the two central human needs
the need to be right (ISI)
the need to be liked (NSI)
What is informational socila influence about
who has the better info - you or the rest of the group
in terms of ISI , often we are uncertain about …..
what behaviours are right or wrong
give an example of ISI
didnt study for a test so dont know answer to q in class
most of class gives one answer , you accept it cause you feel they are likely to be right
ISI why do we follow the behaviour of a group(majority) because
we want to be right
What type of process is ISI
Cogntitive
Why is ISI a cognitive process
it’s to do with what you think
What type of change does ISI lead to
permanent change in behaviour/opinon (i.e internalisation)
What type of situations does ISI occur in
situations that are new to a person
situations where there’s some ambiguity
crisis situations
