Vocabulary Flash Cards Amanda M
refers to the ease of obtaining the tools needed to publish content on various media platforms
accessibility
a Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.
aggregator
an important programming methodology used to build Web 2.0 sites.
ajax
the number of shares per post on a social media channel.
aplification rate
the number of likes per post on a social media channel.
applause rate
a simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user.
avatar
regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
blog
someone who creates and uploads original content on a social media service.
contributor
the number of comments per post on a social media channel.
conversation rate
a Web page made up of a collection of panels that present different information.
dashboard
how many places a particular piece of content is made available.
distribution
measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.
exposure
users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment.
freemium
the number of times within a certain period that a particular item is published in the media.
frequency
is a keyword tag that uses a hash symbol (#) as a prefix.
hastag
how fast content is created and distributed
immediacy
each time a piece of content is displayed
impression
anyone who has the power to sway or persuade others.
influencer
real-time methods of communication in which users can type and view messages sent to one or more recipients and view the responses immediately.
instant messaging
programming language used on Web pages to make them interactive.
java script
real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately.
live chat
broadcasting live video and/or audio over the Internet to an audience.
live streaming
merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.
mashup
simply information that describes other data.
metadata
similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages.
microblog
replies to individual comments and are posted directly under that comment.
nested comments
someone who often responds to the social media content posted by others.
participant
how long the content exists or can be accessed.
permanence
