Giselle Mendoza Lesson 4: Creating A Social Media Campaign Flashcards

1
Q

A/B Testing

A

a method of comparing two versions of a piece of content against each other to determine which one performs better.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Call to Action (CTA)

A

a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Editorial Calendar

A

used to plan content postings and engagement activities on social media platforms.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Game Dynamics

A

the emotions and motivations that are the part of the game experience that lead the user to perform an action.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Game Mechanisms

A

elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Gamification

A

integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Infographic

A

a hot trend on social media; visual images.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Keyword

A

strategies that can be an important part of a social media campaign; words, phrases, or hashtags that are used to retrieve information on social media.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Kick-off Meeting

A

the first team meeting for the campaign; brings the campaign together.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Metrics

A

any type of measurement that helps you asses the progress that is being made during a business process or toward a business goal.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Qualitative Metrics

A

harder to gauge because they are measurements that are based on observations; can include: sentiment, passion, brand awareness, etc.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Quantitative Metric

A

are often easier to obtain because they are numeric elements that can be measured such as the number of followers, likes, shares, & so forth.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Social Media Campaign

A

a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Social Media Funnel

A

each piece of content is assigned a status depending on where it is in the creation process.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Status-based Workflow

A

each piece of content is assigned a status depending on where it is in the creation process.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Task-based Workflow

A

each stage of the content process is listed as a task in the order that it needs to be completed.