Giselle Mendoza Lesson 4: Creating A Social Media Campaign Flashcards
A/B Testing
a method of comparing two versions of a piece of content against each other to determine which one performs better.
Call to Action (CTA)
a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.
Editorial Calendar
used to plan content postings and engagement activities on social media platforms.
Game Dynamics
the emotions and motivations that are the part of the game experience that lead the user to perform an action.
Game Mechanisms
elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.
Gamification
integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience.
Infographic
a hot trend on social media; visual images.
Keyword
strategies that can be an important part of a social media campaign; words, phrases, or hashtags that are used to retrieve information on social media.
Kick-off Meeting
the first team meeting for the campaign; brings the campaign together.
Metrics
any type of measurement that helps you asses the progress that is being made during a business process or toward a business goal.
Qualitative Metrics
harder to gauge because they are measurements that are based on observations; can include: sentiment, passion, brand awareness, etc.
Quantitative Metric
are often easier to obtain because they are numeric elements that can be measured such as the number of followers, likes, shares, & so forth.
Social Media Campaign
a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.
Social Media Funnel
each piece of content is assigned a status depending on where it is in the creation process.
Status-based Workflow
each piece of content is assigned a status depending on where it is in the creation process.