lexmi cadena pd 1 Lesson 4: Creating A Social Media Campaign Vocabulary

Question 1

A/B Testing

Answer 1

is a method of comparing two versions of a piece of content against each other to determine which one performs better. A/B testing is a process that is normally conducted to define the best CTA to run during your campaign.

Question 2

Call to Action (CTA)

Answer 2

A call to action (CTA) is a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.

Question 3

Editorial Calendar

Answer 3

editorial calendar - An editorial calendar is a wonderful tool for organizing a campaign. It is important that the calendar is not written in stone and remains somewhat flexible during the campaign.

Question 4

Game Dynamics

Answer 4

Game dynamics- are the emotions and motivations that are the part of the game experience that lead the user to perform an action.

Question 5

Game Mechanisms

Answer 5

Game mechanisms - are elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.

Question 6

Gamification

Answer 6

Gamification -is integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience

Question 7

Infographic

Answer 7

Infographics -are a hot trend in social media. Infographics are visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted.

Question 8

Keyword

Answer 8

Keyword - strategies can be an important part of a social media campaign. Keywords are words, phrases, or hashtags that are used to retrieve information on social media platforms.

Question 9

kick-off meeting

Answer 9

kick-off meeting - is the first team meeting for the campaign. It brings the campaign team together to start planning the campaign. The campaign manager will identify the activities and tasks the team members will perform during the campaign

Question 10

Metrics

Answer 10

Metrics - are any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal. During a social media campaign, your team should measure both quantitative and qualitative metrics.

Question 11

Qualitative metrics

Answer 11

Qualitative metrics are harder to gauge because they are measurements that are based on observations. Qualitative metrics for social media campaigns might include sentiment, passion, brand awareness, and positioning in the industry.

Question 12

Quantitative metrics

Answer 12

Quantitative metrics are often easier to obtain, because they are numeric elements that can be measured, such as the number of followers, likes, shares, and so forth.

Question 13

social media campaign

Answer 13

social media campaign is a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time. Everyday social media efforts include things like increasing the audience or responding to customer queries.

Question 14

social media funnel

Answer 14

social media funnel is a series of phases that a target persona or audience member goes through when interacting with a company on social media.

Question 15

status-based workflow,

Answer 15

status-based workflow, each piece of content is assigned a status depending on where it is in the creation process. Examples of status are as simple as “draft,” “in progress,” “waiting on someone else,” “completed,” or “final.” What the status means is the important part of this type of workflow.

Question 16

task-based workflow

Answer 16

task-based workflow is a better workflow option for your social media campaigns. For a task-based workflow, each stage of the content process is listed as a task in the order that it needs to be completed.