Lesson 1 Vocab Flashcards
Accessibility
The ease of obtaining the tools needed to publish content on various media platforms
Aggregator
A web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content
Ajax
An important programming methodology used to build Web 2.0 sites
Amplification Rate
The number of shares per post on a social media channel
Applause Rate
The number of likes per post on a social media channel
Avatar
A simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user
Blog
A collection of entries posted on a Web site displayed in reverse chronological order (from newest to oldest entries)
Contributor
Someone who creates and uploads original content on a social media service
Conversation Rate
The number of comments per post on a social media channel
Dashboard
A web page made up of a collection of panels that present different information
Distribution
How many places a particular piece of content is made available
Exposure
The potential audience on social media
Freemium
A virtual world free online but additional content or features can be purchased to customize the user’s environment
Frequency
The number of times within a certain period that a particular item is published in the media
Hashtag
A particular type of metadata tag that is used quite often on social media sites to help organize and find content
