Lesson 1 Vocab. Flashcards
Visual style
refers to what your content looks like on social media platforms.
Crowdsourcing
when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.
Executive buy-in
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.
Flat organizational structure
has an organizational structure with few or no levels of middle management between staff and executives.
Functional arrangement
basing your structure on the functions people are carrying out
Hybrid organizational structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Matrix arrangement
Employees are grouped together combining functional and divisional groupings.
Business to business (B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Brand recognition
how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
Business to consumer (B2C)
communication is all outbound communication the business publishes for consumers.
Company culture
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.
Consumer to business (C2B)
communication is inbound from the customer to the business.
Consumer to consumer (C2C)
communication is two-way communication between consumers.
Core business goal
can be a large goal, such as a year-end production number or desired profit for the year.
- Divisional arrangement
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.
Employee advocacy
The practice of employees being brand promoters
Holacracy organizational structure
a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making
Landing page
links from each social media platform direct users to specific pages on your Web site
Medium organizational structure
benefit from increased innovation and often have higher productivity and achieve faster results.
Mission statement
why the company exists and its purpose.
Organizational arrangement
how a company groups its employees together.
Organizational structure
refers to the number of managerial layers a company has
QR code
barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.
Referral link
Links from non-owned social media sites that direct users to company owned sites
Return on investment (ROI)
based on some emotional value by the executive, such as respect, association, trust, and loyalty.
Social tone
how you use your voice in different situations.
Social voice
how the company wants to be perceived.
Tall organizational structure
multiple layers of management and are organized in a hierarchical layout
Referral traffic
. When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.
Color Palette
a set of colors used together.
