Elijah N. Lesson 2 Vocab Flashcards
Visual Style
refers to what your content looks like on social media platforms
Crowdsourcing
when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.
Divisional Arrangement
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics
Executive Buy-In
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders
Flat Organizational structure
also called horizontal structures, usually do not have executives, managers, seniority, or job titles
Functional arrangement
- Employees are grouped together based on their activity, such as marketing, sales, or customer service
Hybrid organizational structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Matrix arrangement
- Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional members.
Social Character
might be a real person, a made-up person, or even a mascot that represents the company
Business to business (B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Brand Recognition
- how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
Business to consumer (B2C)
- communication is all outbound communication the business publishes for consumers.
Company Culture
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company
Consumer to business (C2B)
communication is inbound from the customer to the business
Consumer to consumer (C2C)
communication is two-way communication between consumers.
Core business goal
Company owners or executives develop these that directly support the company’s mission. These goals relate to the entire business and do not focus on any one department, product, or service
Crowdshaping
reacting to data about a group of people and making changes to the situation in real time
Employee advocacy
The practice of employees being brand promoters
Holacracy organizational structure
- has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making,
Landing page
links from each social media platform direct users to specific pages on your Web site
Medium organizational structure
- have fewer layers but still have a hierarchical structure,
Mission statement
- defines why the company exists and its purpose
Organizational arrangement
refers to how a company groups its employees together
Organizational Structure
refers to the number of managerial layers a company has
Qr code
barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses
Referral Link
Links from non-owned social media sites that direct users to company owned sites
Social Tone
- how you use your voice in different situations
Social Voice
- based on how the company wants to be perceived
Tall organizational structure
have multiple layers of management and are organized in a hierarchical layout
Referral traffic
when visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site
Color palette
a set of colors used together
Return on Investment (ROI)
c
