Elijah N. Lesson 2 Vocab

Question 1

Visual Style

Answer 1

refers to what your content looks like on social media platforms

Question 2

Crowdsourcing

Answer 2

when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.

Question 3

Divisional Arrangement

Answer 3

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics

Question 4

Executive Buy-In

Answer 4

refers to obtaining the acceptance and support of social media integration and initiatives by company leaders

Question 5

Flat Organizational structure

Answer 5

also called horizontal structures, usually do not have executives, managers, seniority, or job titles

Question 6

Functional arrangement

Answer 6

• Employees are grouped together based on their activity, such as marketing, sales, or customer service

Question 7

Hybrid organizational structure

Answer 7

combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Question 8

Matrix arrangement

Answer 8

• Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional members.

Question 9

Social Character

Answer 9

might be a real person, a made-up person, or even a mascot that represents the company

Question 10

Business to business (B2B)

Answer 10

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Question 11

Brand Recognition

Answer 11

• how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.

Question 12

Business to consumer (B2C)

Answer 12

• communication is all outbound communication the business publishes for consumers.

Question 13

Company Culture

Answer 13

refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company

Question 14

Consumer to business (C2B)

Answer 14

communication is inbound from the customer to the business

Question 15

Consumer to consumer (C2C)

Answer 15

communication is two-way communication between consumers.

Question 16

Core business goal

Answer 16

Company owners or executives develop these that directly support the company’s mission. These goals relate to the entire business and do not focus on any one department, product, or service

Question 17

Crowdshaping

Answer 17

reacting to data about a group of people and making changes to the situation in real time

Question 18

Employee advocacy

Answer 18

The practice of employees being brand promoters

Question 19

Holacracy organizational structure

Answer 19

• has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making,

Question 20

Landing page

Answer 20

links from each social media platform direct users to specific pages on your Web site

Question 21

Medium organizational structure

Answer 21

• have fewer layers but still have a hierarchical structure,

Question 22

Mission statement

Answer 22

• defines why the company exists and its purpose

Question 23

Organizational arrangement

Answer 23

refers to how a company groups its employees together

Question 24

Organizational Structure

Answer 24

refers to the number of managerial layers a company has

Question 25

Qr code

Answer 25

barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses

Question 26

Referral Link

Answer 26

Links from non-owned social media sites that direct users to company owned sites

Question 27

Social Tone

Answer 27

• how you use your voice in different situations

Question 28

Social Voice

Answer 28

• based on how the company wants to be perceived

Question 29

Tall organizational structure

Answer 29

have multiple layers of management and are organized in a hierarchical layout

Question 30

Referral traffic

Answer 30

when visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site

Question 31

Color palette

Answer 31

a set of colors used together

Question 32

Return on Investment (ROI)

Answer 32

c