Isabella Ameiorsano, Lesson 4: Creating a Social Media Campaign

Question 1

A/B Testing

Answer 1

a method of comparing two versions of a piece of content against each other to determine which one performs better

Question 2

Call to Action (CTA)

Answer 2

a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel

Question 3

Editorial Calendar

Answer 3

used to plan content postings and engagement activities on social media platforms

Question 4

Game Dynamics

Answer 4

the emotions and motivations that are the part of the game experience that lead the user to perform an action

Question 5

Game Mechanisms

Answer 5

elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant

Question 6

Gamification

Answer 6

integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience

Question 7

Infographic

Answer 7

a hot trend on social media; visual images

Question 8

Keyword

Answer 8

strategies that can be an important part of a social media campaign; words, phrases, or hashtags that are used to retrieve information on social media

Question 9

Kick-off Meeting

Answer 9

the first team meeting for the campaign; brings the campaign together

Question 10

Metrics

Answer 10

any type of measurement that helps you asses the progress that is being made during a business process or toward a business goal

Question 11

Qualitative Metrics

Answer 11

harder to gauge because they are measurements that are based on observations; can include: sentiment, passion, brand awareness, etc.

Question 12

Quantitative Metrics

Answer 12

are often easier to obtain because they are numeric elements that can be measured such as the number of followers, likes, shares, & so forth

Question 13

Social Media Campaign

Answer 13

a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time

Question 14

Social Media Funnel

Answer 14

a series of phases that a target persona or audience member goes through when interacting with a company on social media

Question 15

Status-based Workflow

Answer 15

each piece of content is assigned a status depending on where it is in the creation process

Question 16

Task-based Workflow

Answer 16

each stage of the content process is listed as a task in the order that it needs to be completed