Tyler Green Lesson 2: Using Social Media in Business

Question 1

Visual style

Answer 1

refers to what your content looks like on social media platforms. This includes your profile picture, cover photo, and social posts.

Question 2

Crowdsourcing

Answer 2

when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.

Question 3

Divisional arrangement

Answer 3

A more decentralized type of operation where each division functions much like its own separate company.

Question 4

Executive buy-in

Answer 4

Innovative Ways to Get It and Keep It Engaging line leaders in the general design of executive development programs and architectures increases the level of “ownership” and commitment to both the programs and to executive development in general.

Question 5

Flat organizational structure

Answer 5

also called horizontal structures, usually do not have executives, managers, seniority, or job titles.

Question 6

Functional arrangement

Answer 6

is simply basing your structure on the functions people are carrying out, rather than the labels attached to the department so we have “Legal” “Finance” and “Outdoor spaces” instead.

Question 7

Hybrid organizational structure

Answer 7

Combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Question 8

Matrix arrangement

Answer 8

In other words, it is a rectangular array of data or numbers. The horizontal entries in a matrix are called as ‘rows’ while the vertical entries are called as ‘columns’.

Question 9

Social characters

Answer 9

might be a real person, a made-up person, or even a mascot that represents the company. Social characters can help boost brand recognition, consistency, and engagement.

Question 10

Business to business (B2B)

Answer 10

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Question 11

Brand recognition

Answer 11

is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.

Question 12

Business to consumer (B2C)

Answer 12

communication is all outbound communication the business publishes for consumers. Outbound communication can be one to one conversations between the business and a single consumer or it can be one to many conversations between a business and all of its followers on a social media platform.

Question 13

Company culture

Answer 13

refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company. In a nutshell, company culture is the company’s personality.

Question 14

Consumer to business (C2B)

Answer 14

communication is inbound from the customer to the business. This type of communication has greatly expanded in companies that are active on social media.

Question 15

Consumer to consumer (C2C)

Answer 15

communication is two-way communication between consumers. C2C is very important in social media and for businesses because it is the social media equivalent of word-of-mouth advertising.

Question 16

Core business goal

Answer 16

directly support the company’s mission. These goals relate to the entire business and do not focus on any one department, product, or service.

Question 17

Crowdshaping

Answer 17

is essentially the execution of your data to improve the event-goer experience. Remember that your attendees will never see your strategy.

Question 18

Employee advocacy

Answer 18

is the promotion of a company by employees on their social networks.

Question 19

Holacracy organizational structure

Answer 19

has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.

Question 20

Landing page

Answer 20

the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page.

Question 21

Medium organizational structure

Answer 21

have fewer layers but still have a hierarchical structure.

Question 22

Mission statement

Answer 22

a formal summary of the aims and values of a company, organization, or individual.

Question 23

Organizational arrangement

Answer 23

refers to how a company groups its employees together.

Question 24

Organizational structure

Answer 24

refers to the number of managerial layers a company has (its hierarchy).

Question 25

QR code

Answer 25

are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.

Question 26

Referral link

Answer 26

Links from non-owned social media sites that direct users to company owned sites.

Question 27

Return on investment (ROI)

Answer 27

a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.

Question 28

Social tone

Answer 28

is how you use your voice in different situations. Social tone is how you say something.

Question 29

Social voice

Answer 29

is based on how the company wants to be perceived.

Question 30

Tall organizational structure

Answer 30

have multiple layers of management and are organized in a hierarchical layout.

Question 31

Referral traffic

Answer 31

When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.

Question 32

Color Palette

Answer 32

a set of colors used together. The color palette your brand uses might already be set in stone if the business is well established.