Lesson 1 Flashcards
- Accessibility
refers to the ease of obtaining the tools needed to publish content on various media platforms.
- Aggregator
a website or program that collects related items of content and displays them or links to them.
- Ajax
Ajax is an important underlying technology for most social media sites and apps. As users interact with site elements, they do not need to wait for the entire Web page to update.
- Amplification rate
Amplification rate shows the number of followers that forward your content through their network to their followers.
- Applause rate
Applause Rate measures the average favorites or likes your posts receive on social media.
- Avatar
Avatars can be a simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user.
- Blog
A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries.
- Contributor
someone who creates and uploads original content on a social media service.
- Conversion rate
The number of comments per post on a social media channel.
- Dashboard
A dashboard is a Web page made up of a collection of panels that present different information.
- Distribution
Distribution refers to how many places a particular piece of content is made available.
- Exposure
Exposure measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.
- Freemium
Users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment.
- Frequency
Frequency refers to the number of times within a certain period that a particular item is published in the media.
- Hashtag
A hashtag is a keyword tag that uses a hash symbol (#) as a prefix.
- Immediacy
Immediacy is how fast content is created and distributed.
- Impression
opinion about something or someone, especially one formed without conscious thought or on the basis of little evidence.
- Influence
An influencer is anyone who has the power to sway or persuade others.
- Instant messaging
a message sent via the internet that appears on the recipient’s screen as soon as it is transmitted.
- JavaScript
JavaScript is a programming language used on Web pages to make them interactive.
- Live chat
real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately.
- Live streaming
Live streaming is broadcasting live video and/or audio over the Internet to an audience.
- mashup
A mashup merges content and scripts from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.
- Metadata
Metadata is simply information that describes other data.
- Microblog
a social media site to which a user makes short, frequent posts.
- Nested comments
Nested comments are replies to individual comments and are posted directly under that comment.
- Participant
A participant is someone who often responds to the social media content posted by others.
- Permanence
Permanence refers to how long the content exists or can be accessed.
- Podcast
A podcast is a syndicated audio or video digital media file that a user can download to a computer or portable media player.
- Reach
Reach indicates the actual number of unique people who view or otherwise access a particular article, advertisement or other content.
- Semantic Web
The Semantic Web is an extension of the World Wide Web through standards set by the World Wide Web Consortium.
- Sentiment
A spectator is someone who watches other users’ activities on a social network site, but rarely participates.
- Sharer
A sharer is someone who views and shares content on social media sites.
- SMS gateway
SMS gateways are services that allow you to send text messages via an instant messaging service, mobile phones that support SMS, the World Wide Web and desktop computers.
- Social bookmarking
Social bookmarking sites allow users to save, organize, manage, and share links to Web sites and other Internet resources.
- Social collaboration
Social collaboration refers to services that allow users to manage content and links they find on the Internet.
- Social commerce
Social commerce occurs when some type of social interaction or engagement is added to the process of buying and selling products online.
- Social entertainment
Social entertainment services include virtual worlds and online games that have social features included in them.
- Social games
Social games are online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
- Social Media
Social media is any online service, site or mobile app that allows people to interact and be social. Social media sites blend Web 2.0 technologies and Web design trends with social interaction.
- Social media publishing
Social media publishing services allow you to create or upload content and interact with the users who read the content.
- Social networks
Social networks are services that group individuals with common interests or goals into specific groups or communities.
- Spectator
A spectator is someone who watches other users’ activities on a social network site, but rarely participates.
- Streaming
Streaming services send real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device.
- tags
Tagging is the practice of categorizing online content through tags.
- Test Messaging
Text messaging is a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.
Traditional Media
Traditional media involves push or one-way communication methods.
Unstructured data
Most of this data does not follow a specific data format and is hard to organize or label. This type of data is called unstructured data.
user generated content
Certain sites go a step further and allow the consumers to become publishers and create and post their own content on various sites. This content generated by consumers turned publishers is called user generated content
Video conferencing
Video conferencing adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.
Viral
Similarly, content published to a social media site might never be found on the Internet, or it may reach millions of people through the viral process of Internet sharing.
Virtual world
A virtual world is a computer-based simulated environment which may be populated by many users who can create a personal avatar
Voice Over IP
Voice over IP is voice information delivered in digital form as packets of data using the Internet Protocol instead of the traditional circuit switched lines of the public switched telephone network.
Web 2.0
Web sites that have these technologies that allow two-way communication between the site owner and the consumers are called Web 2.0 sites, as shown in Figure 1-2. Web 2.0 does not refer to a second version of the World Wide Web
Web feed
A web feed is a document whose discrete content items include web links to the source of the content.
Webcast
a video broadcast of an event transmitted over the internet.
XML – Extensible Markup
Extensible Markup Language is a markup language similar to HTML, but without predefined tags to use.
