Bryce Caico Lesson 2 Vocab Flashcards
Visual style
refers to what your content looks like on social media platforms.
Crowdsourcing
refers to the process of asking a large group of people to
Divisional arrangement
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.
Executive buy-in
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.
Flat organizational structure
are highly collaborative environments that rely on all employees communicating about their projects and tasks.
Functional arrangement
Employees are grouped together based on their activity, such as marketing, sales, or customer service.
Hybrid organizational structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Matrix arrangement
Employees are grouped together combining functional and divisional groupings.
Social characters
might be a real person, a made-up person, or even a mascot that represents the company.
Business to business (B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media
Brand recognition
is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
Business to consumer (B2C)
communication is all outbound communication the business publishes for consumers.
Company culture
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.
Consumer to business (C2B)
communication is inbound from the customer to the business.
Consumer to consumer (C2C)
communication is two-way communication between consumers.
Core business goal
Your company might set only a few of these types of business goals or all of them.
Crowdshaping
is reacting to data about a group of people and making changes to the situation in real time.
Employee advocacy
The practice of employees being brand promoters
Holacracy organizational structure
has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making,
Landing page
You can also have links from each social media platform direct users to specific pages on your Web site
Medium organizational structure
have fewer layers but still have a hierarchical structure
Mission statement
a simple, one-sentence statement or several paragraphs long.
Organizational arrangement
As mentioned previously, the branches of the chart depict how the company arranges its departments and their reporting authorities.
Organizational structure
the number of managerial layers a company has (its hierarchy).
QR code
barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.
Referral link
Links from non-owned social media sites that direct users to company owned sites
Return on investment (ROI)
Emotional benefits are the return on investment (ROI) based on some emotional value by the executive, such as respect, association, trust, and loyalty.
Social tone
how you use your voice in different situations.
Social voice
how the company wants to be perceived.
Tall organizational structure
have multiple layers of management and are organized in a hierarchical layout
Referral traffic
When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.
Color Palette
set of colors used together.
