Lesson 4 Vocabulary Flashcards
A/B Testing:
a method of comparing two versions of a piece of content against each other to determine which one performs better.
Call to Action (CTA):
a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.
Editorial Calendar:
used to plan content postings and engagement activities on social media platforms.
Game Dynamics:
the emotions and motivations that are the part of the game experience that lead the user to perform an action.
Game Mechanisms:
are elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.
Gamification:
integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience.
Infographic:
visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted.
Keyword:
strategies can be an important part of a social media campaign.
Kick-Off meeting:
the first team meeting for the campaign.
Metrics:
any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal.
Qualitative Metrics:
measurements based on observations.
Quantitative Metrics:
numeric elements that can be measured.
Social Media Campaign:
a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.
Social Media Funnel:
a series of phases that a target persona or audience member goes through when interacting with a company on social media.
Status-Based Workflow:
each piece of content is assigned a status depending on where it is in the creation process.
Task-Based Workflow:
a better workflow option for your social media campaigns. For a task-based workflow, each stage of the content process is listed as a task in the order that it needs to be completed.
