Isabella Ameiorsano, Lesson 2: Using Social Media Business Flashcards
Visual Style
refers to what your content looks like on social media platforms; includes profile picture, cover photo, and social posts
Crowdsourcing
refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content
Divisional arrangement
employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics
Executive buy-in
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders
Flat Organizational Structure
(horizontal structures) usually do not have executives, managers, seniority, or job titles; other than owners and managers everyone is seen as equal
Functional arrangement
employees are grouped together based on their activity, such as marketing, sales, or customer service
Hybrid organizational structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration
Matrix arrangement
employees are grouped together combining functional and divisional groupings; may have traditional departments, but assign a team
Social characters
might be a real person, a made-up person, or even a mascot that represents the company; can help boost brand recognition, consistency, and engagement
Business to business (B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media
Brand recognition
is how your well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging, or advertising
Business to consumer (B2C)
communication is all outbound communication the business publishes for consumers; the majority of business engagement on social media
Company culture
refers to the behaviors, beliefs, & practices of all employees that contribute to the work environment inside the company; the company’s personality
Consumer to business (C2B)
is inbound from the customer to the business
Consumer to consumer (C2C)
is two-way communication between consumers; social media equivalent of word-of-mouth advertising
Core business goal
directly support the company’s mission; relate to the entire business
Crowdshaping
is reacting to data about a group of people and making changes to the situation in real time
Employee advocacy
the practice of employees being brand promotors
Holacracy organizational structure
has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making
Landing page
links from each social media platform that directs users to specific pages on your web site
Medium organizational structure
has fewer layers but still has a hierarchical structure; communication moves freely in both directions
Mission statement
defines why the company exists and its purpose; it is not the company’s slogan
Organizational arrangement
refers to how a company groups its employees together
Organizational structure
refers to the number of managerial layers a company has (its hierarchy); often displayed as a chart with a series of boxes and lines
QR code
barcodes that allow embedding of a variety of data into the code such as web site URLs, social media page URLs, links to videos, & e mail addresses
Referral link
links from non-owned social media sites that direct users to company owned sites
Return on investment (ROI)
emotional benefits based on some emotional value by the executive such as respect, association, trust, & loyalty
Social tone
is how you use your voice in different situations; how you say something
Social voice
based on how the company wants to be perceived
Tall organizational structure
has multiple layers of management and are organized in a hierarchical layout; a few people at the top make all of the decisions
Referral traffic
when visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site
Color palette
is a set of colors used together
