Isabella Ameiorsano, Lesson 2: Using Social Media Business

Question 1

Visual Style

Answer 1

refers to what your content looks like on social media platforms; includes profile picture, cover photo, and social posts

Question 2

Crowdsourcing

Answer 2

refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content

Question 3

Divisional arrangement

Answer 3

employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics

Question 4

Executive buy-in

Answer 4

refers to obtaining the acceptance and support of social media integration and initiatives by company leaders

Question 5

Flat Organizational Structure

Answer 5

(horizontal structures) usually do not have executives, managers, seniority, or job titles; other than owners and managers everyone is seen as equal

Question 6

Functional arrangement

Answer 6

employees are grouped together based on their activity, such as marketing, sales, or customer service

Question 7

Hybrid organizational structure

Answer 7

combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration

Question 8

Matrix arrangement

Answer 8

employees are grouped together combining functional and divisional groupings; may have traditional departments, but assign a team

Question 9

Social characters

Answer 9

might be a real person, a made-up person, or even a mascot that represents the company; can help boost brand recognition, consistency, and engagement

Question 10

Business to business (B2B)

Answer 10

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media

Question 11

Brand recognition

Answer 11

is how your well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging, or advertising

Question 12

Business to consumer (B2C)

Answer 12

communication is all outbound communication the business publishes for consumers; the majority of business engagement on social media

Question 13

Company culture

Answer 13

refers to the behaviors, beliefs, & practices of all employees that contribute to the work environment inside the company; the company’s personality

Question 14

Consumer to business (C2B)

Answer 14

is inbound from the customer to the business

Question 15

Consumer to consumer (C2C)

Answer 15

is two-way communication between consumers; social media equivalent of word-of-mouth advertising

Question 16

Core business goal

Answer 16

directly support the company’s mission; relate to the entire business

Question 17

Crowdshaping

Answer 17

is reacting to data about a group of people and making changes to the situation in real time

Question 18

Employee advocacy

Answer 18

the practice of employees being brand promotors

Question 19

Holacracy organizational structure

Answer 19

has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making

Question 20

Landing page

Answer 20

links from each social media platform that directs users to specific pages on your web site

Question 21

Medium organizational structure

Answer 21

has fewer layers but still has a hierarchical structure; communication moves freely in both directions

Question 22

Mission statement

Answer 22

defines why the company exists and its purpose; it is not the company’s slogan

Question 23

Organizational arrangement

Answer 23

refers to how a company groups its employees together

Question 24

Organizational structure

Answer 24

refers to the number of managerial layers a company has (its hierarchy); often displayed as a chart with a series of boxes and lines

Question 25

QR code

Answer 25

barcodes that allow embedding of a variety of data into the code such as web site URLs, social media page URLs, links to videos, & e mail addresses

Question 26

Referral link

Answer 26

links from non-owned social media sites that direct users to company owned sites

Question 27

Return on investment (ROI)

Answer 27

emotional benefits based on some emotional value by the executive such as respect, association, trust, & loyalty

Question 28

Social tone

Answer 28

is how you use your voice in different situations; how you say something

Question 29

Social voice

Answer 29

based on how the company wants to be perceived

Question 30

Tall organizational structure

Answer 30

has multiple layers of management and are organized in a hierarchical layout; a few people at the top make all of the decisions

Question 31

Referral traffic

Answer 31

when visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site

Question 32

Color palette

Answer 32

is a set of colors used together