Lesson 2 Vocab Giselle Mendoza Flashcards
Visual style
refers to what your content looks like on social media platforms. This includes your profile picture, cover photo, and social posts.
Crowdsourcing
when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.
Divisional arrangement
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.
Executive buy-in
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.
Flat organizational structure
are highly collaborative environments that rely on all employees communicating about their projects and tasks. (usually do not have executives, managers, seniority, or job titles. Other than the company owner or very few managers, everyone is seen as equal and has an equal voice in the company decisions)
Functional arrangement
Employees are grouped together based on their activity, such as marketing, sales, or customer service.
Hybrid organizational structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration. (Organizations utilize flat structure groups to speed up processes or for innovation or think tank types of groups, while the rest of the organization has a hierarchical structure)
Matrix arrangement
Matrix arrangement: Employees are grouped together combining functional and divisional groupings.
Social characters
the formation of the shared character structure of the people of a society or a social class according to their way of life and the socially typical expectations and functional requirements regarding socially adaptive behavior.
Functional arrangement
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Brand recognition
is how your well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging, or advertising.
Business to consumer (B2C)
communication is all outbound communication the business publishes for consumers; the majority of business engagement on social media.
Company culture
refers to the behaviors, beliefs, & practices of all employees that contribute to the work environment inside the company; the company’s personality
Consumer to business (C2B)
is inbound from the customer to the business.
Consumer to consumer (C2C)
is two-way communication between consumers; social media equivalent of word-of-mouth advertising.
Core business goal
directly support the company’s mission; relate to the entire business.
Crowd shaping
is reacting to data about a group of people and making changes to the situation in real time.
Employee advocacy
the practice of employees being brand promotors.
Holacracy organizational structure
has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.
Landing page
links from each social media platform that directs users to specific pages on your web site.
Medium organizational structure
has fewer layers but still has a hierarchical structure; communication moves freely in both directions.
Mission statement
defines why the company exists and its purpose; it is not the company’s slogan.
Organizational arrangement
refers to how a company groups its employees together.
Organizational structure
refers to the number of managerial layers a company has (its hierarchy); often displayed as a chart with a series of boxes and lines.
QR code
barcodes that allow embedding of a variety of data into the code such as web site URLs, social media page URLs, links to videos, & e mail addresses.
Referral link
links from non-owned social media sites that direct users to company owned sites.
Return on investment (ROI)
emotional benefits based on some emotional value by the executive such as respect, association, trust, & loyalty.
Social tone
is how you use your voice in different situations; how you say something.
Social voice
based on how the company wants to be perceived.
Tall organizational structure
has multiple layers of management and are organized in a hierarchical layout; a few people at the top make all of the decisions.
Referral traffic
when visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.
Color Palette
is a set of colors used together.
