Lesson 2 Vocab Giselle Mendoza

Question 1

Visual style

Answer 1

refers to what your content looks like on social media platforms. This includes your profile picture, cover photo, and social posts.

Question 2

Crowdsourcing

Answer 2

when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.

Question 3

Divisional arrangement

Answer 3

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.

Question 4

Executive buy-in

Answer 4

refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.

Question 5

Flat organizational structure

Answer 5

are highly collaborative environments that rely on all employees communicating about their projects and tasks. (usually do not have executives, managers, seniority, or job titles. Other than the company owner or very few managers, everyone is seen as equal and has an equal voice in the company decisions)

Question 6

Functional arrangement

Answer 6

Employees are grouped together based on their activity, such as marketing, sales, or customer service.

Question 7

Hybrid organizational structure

Answer 7

combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration. (Organizations utilize flat structure groups to speed up processes or for innovation or think tank types of groups, while the rest of the organization has a hierarchical structure)

Question 8

Matrix arrangement

Answer 8

Matrix arrangement: Employees are grouped together combining functional and divisional groupings.

Question 9

Social characters

Answer 9

the formation of the shared character structure of the people of a society or a social class according to their way of life and the socially typical expectations and functional requirements regarding socially adaptive behavior.

Question 10

Functional arrangement

Answer 10

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Question 11

Brand recognition

Answer 11

is how your well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging, or advertising.

Question 12

Business to consumer (B2C)

Answer 12

communication is all outbound communication the business publishes for consumers; the majority of business engagement on social media.

Question 13

Company culture

Answer 13

refers to the behaviors, beliefs, & practices of all employees that contribute to the work environment inside the company; the company’s personality

Question 14

Consumer to business (C2B)

Answer 14

is inbound from the customer to the business.

Question 15

Consumer to consumer (C2C)

Answer 15

is two-way communication between consumers; social media equivalent of word-of-mouth advertising.

Question 16

Core business goal

Answer 16

directly support the company’s mission; relate to the entire business.

Question 17

Crowd shaping

Answer 17

is reacting to data about a group of people and making changes to the situation in real time.

Question 18

Employee advocacy

Answer 18

the practice of employees being brand promotors.

Question 19

Holacracy organizational structure

Answer 19

has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.

Question 20

Landing page

Answer 20

links from each social media platform that directs users to specific pages on your web site.

Question 21

Medium organizational structure

Answer 21

has fewer layers but still has a hierarchical structure; communication moves freely in both directions.

Question 22

Mission statement

Answer 22

defines why the company exists and its purpose; it is not the company’s slogan.

Question 23

Organizational arrangement

Answer 23

refers to how a company groups its employees together.

Question 24

Organizational structure

Answer 24

refers to the number of managerial layers a company has (its hierarchy); often displayed as a chart with a series of boxes and lines.

Question 25

QR code

Answer 25

barcodes that allow embedding of a variety of data into the code such as web site URLs, social media page URLs, links to videos, & e mail addresses.

Question 26

Referral link

Answer 26

links from non-owned social media sites that direct users to company owned sites.

Question 27

Return on investment (ROI)

Answer 27

emotional benefits based on some emotional value by the executive such as respect, association, trust, & loyalty.

Question 28

Social tone

Answer 28

is how you use your voice in different situations; how you say something.

Question 29

Social voice

Answer 29

based on how the company wants to be perceived.

Question 30

Tall organizational structure

Answer 30

has multiple layers of management and are organized in a hierarchical layout; a few people at the top make all of the decisions.

Question 31

Referral traffic

Answer 31

when visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.

Question 32

Color Palette

Answer 32

is a set of colors used together.