Lesson 1 Vocab Giselle Flashcards
Accessibility
The ease of obtaining the tools needed to publish content on various media platforms.
Aggregator
A web browser or application that collects syndicated content into a single location.
Ajax
A programming methodology for the web that enables web applications to interact with users.
Amplification rate
The number of shares per post on a social media channel.
Applause rate
The number of likes per post on a social media channel.
Avatar
An online representation of a user.
Blog
A collection of entries posted on a website in reverse chronological order.
Contributor
A social media user who creates original content.
Conversion rate
The number of comments per post on a social media channel.
Dashboard
A web page made up of a collection of panels that present different information.
Distribution
The number of places a particular content item is made available.
Exposure
The potential audience for a piece of content. The total number of your followers plus the number of followers for each person who shares the content.
Freemium
When a game or other software is provided for free with limited features and additional features cost money.
Frequency
The number of times within a certain period that a particular content item is published in the media.
Hashtag
A keyword tag that uses a hash symbol as a prefix.
Immediacy
Indicates how fast content is created we distributed.
Impression
The number of times a piece of content is displayed.
Influencer
A social media user who has the power to sway of persuade others.
Instant messaging
A program or mobile app that allows real-timer or delayed communication between users.
JavaScript
A program language used on web pages to make them interactive.
Live chat
Program or app that allows real-time communication between online users.
Live streaming
The process of broadcasting live audio or video over the Internet to an audience.
Mashup
A web page that integrates content and scripts from multiple websites to create new applications.
Metadata
Information that describes other data.
Microblog
A type of blog in which the posts are very short, usually 280 characters or fewer.
Nested comments
When replies to comments are posted directly under the original comment.
Participant
A social media user often responds to content posted by others.
Permanence
Indicates how long content exists or can be accessed.
Podcast
Audio video digital media files that are distributed through web feeds to subscribed users.
Reach
The actual number of unique people who access a particular content item, such a an advertisement.
Semantic Web
implementations are Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed.
Sentiment
The emotion or tone surrounding a social media interaction.
Sharer
A social media user who views and shares content but does not create original content.
SMS gateway
A service that allows a computer to send or receive short message service (SMS) transmissions to or from telecommunications network.
Social bookmarking
Using a website to save, organize, manage, and share links to web sites and other resources on the internet.
Social collaboration
Online services that allow users to manage content and kinks they find on the internet.
Social commerce
Using social interaction features to help sell products online.
Social entertainment
Services that include virtual worlds and online games that have social features included in them.
Social games
Online games in which users can interact with other players in real time.
Social Media
Online services, sites or apps that allow us to interact and use two-way communication between publisher and users.
Social media publishing
Online services that allow you to create or upload content and interact with the users who read the content.
Social networks
Online services that group individuals with common interests or goals into specific groups or communities.
Spectator
A social media user who watches other users activities but rarely (if ever) participates.
Streaming
Service that send real time audio and video from the publisher to the viewer.
Tags
Keywords, category names or metadata used to describe an online content item.
Test Messaging
Method of communication in which a user types and send a short message from one mobile to another.
Traditional Media
One way communication methods in which the publisher creates content and sends that content to the end user via a media source.
Unstructured data
Data that does not follow a format or is hard to label and organize.
(UGS) user generated content
Content that has been created by the users of an online system or service.
Video conferencing
Technologies that deliver packets of compressed audio and video data in real time over Internet protocol (IP).
Viral
The process of a content item becoming popular by many people sharing it.
Virtual world
A 2D of 3D simulated environment where multiple users can interact at the same time.
Voice Over IP
A technology that converts voice into digital form and delivers it using Internet Protocol (IP) allows the use of the Internet for the real time voice and video traffic.
Web 2.0
The use of world wide web technology and web design to develop online information sharing and collaboration services.
Web feed
A data format for delivering content that is frequently updated.
Webcast
Another term for broadcasting live video or audio over the internet.
XML – Extensible Markup
A markup of language used to store, describe and share data on the web.
