Jades Lesson 4 Flashcards
A/B Testing
method of comparing 2 versions of the content against each other to determine which one performs better.
Call to Action
text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.
Editorial Calender
used to plan content postings and engagement activities on social media platforms
Game Dynamics
emotions and motivation that are part of the game experience that leads to the user to perform that action.
Game Mechanisms
elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in the participants.
Gamification
is integrating entertainment or competition mechanisms into social media sites or activites to drive engagement or participant by a target audience.
Infographic
visual images that also provide representation of data or present complex data in a way that is quickly scanned and interpreted.
Keyword
words, phrases, or hashtags that are used to retrieve information on social media platforms
Kick-off Meeting
first team meeting for campaign
Metrics
any type of measurements that helps you assess the progress that is being made during a business process or towards a business goal
Qualitative metrics
measurements based on observations
Quantitive metrics
numeric elements that can be measured such as # of likes, shares, and followers.
Social media campaign
coordinated effort to use more social media sites to achieve a business goal in a. defines length of time.
Social media Funnel
series of phases that a target a persona or audience member goes through when interacting with a company
Status- Based Workflow
each piece of content is assigned a status depending on where it is is in the creation process
Task- Based Workflow
each stage of the content process is listed as a task in the order that it needs to be completed
