Bryce lesson 3 vocab

Question 1

1. Behavioral Segmentation

Answer 1

groups people based on how they act and what they want. Behavioral factors include the benefits the group wants, patterns of usage of the brand’s products or services, and how often they engage with the brand on social media.

Question 2

2. Benchmarking

Answer 2

evaluate or check (something) by comparison with a standard.

Question 3

3. Brand Butler

Answer 3

to describe these companies and these types of services in 2007. The idea is to provide services around a main product or service to help consumers save time and take care of other issues more efficiently.

Question 4

4. Brandjacking

Answer 4

is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.

Question 5

5. Demographic Segmentation

Answer 5

groups people based on certain personal attributes,

Question 6

6. Elevator Pitch

Answer 6

is a short statement of what the company, brand or product does to fulfill a need for a persona.

Question 7

7. Geographic Segmentation

Answer 7

groups people based on their location. Some social media sites might have viewers from various locations.

Question 8

8. Persona

Answer 8

is defined as a fictional, perceived personality or a personal or public representation of a role. It comes from the Latin persona, meaning mask or character.

Question 9

9. Positioning

Answer 9

promote (a product, service, or business) within a particular sector of a market, or as the fulfillment of that sector’s specific requirements.

Question 10

10. Profile Placeholder

Answer 10

a person or thing that occupies the position or place of another person or thing

Question 11

11. Psychographic Segmentation

Answer 11

groups people based on their lifestyle. Psychographic factors include activities, interests, personality, opinions, and values.

Question 12

12. Return on Engagement (ROE)

Answer 12

the ROE measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees.

Question 13

13. Share of Conversation

Answer 13

it is the percentage of mentions the particular brand receives in relation to the broader conversation.

Question 14

14. Social media Audit

Answer 14

is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media.

Question 15

15. SWOT Analysis

Answer 15

helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats.

Question 16

16. Target Audience

Answer 16

is a group of consumers that the business actively tries to reach with their content and messages. In traditional media, businesses would select media and broadcast their advertisements to try to reach a large group of potential members of their target audience.