Malachi Joseph's lesson 4 flash cards
A/B Testing
A/B testing is the process of comparing two variations of a page element, usually by testing users’ response to variant A vs variant B, and concluding which of the two variants is more effective.
Call to Action (CTA)
A call to action is a button (or simply a text link) that tells site users to do something—explore the site further, fill out a contact form, browse a portfolio etc.
Editorial Calendar
A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. Content calendars typically include upcoming pieces, status updates, planned promotional activity, partnerships, and updates to existing content.
Game Dynamics
Game dynamics define the patterns of how the game and the players will evolve over some time. Not all learners are driven by the same elements. If one set of learners prefer competition, another set may seek social collaboration. The game dynamics tailor mechanics to address the individual motivations of the learners.
Gamification
the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
Infographic
a visual image such as a chart or diagram used to represent information or data.
Keyword
an informative word used in an information retrieval system to indicate the content of a document
Kick-Off meeting
A kickoff meeting is the first meeting with the project team and the client of the project. This meeting would follow definition of the base elements for the project and other project planning activities
Metrics
a method of measuring something, or the results obtained from this.
Qualitative Metrics
a method of measuring something, or the results obtained from this.
Quantitative Metrics
the use or study of poetic meters; prosody.
Social Media Campaign
A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. It can be limited to a single network, or take place across multiple social media platforms.
Social Media Funnel
What is a social media marketing funnel? A marketing funnel is a path that your customers travel through. It starts the moment they become aware of your brand and continues until after they make a purchase. The social media marketing funnel ends with a customer becoming a true advocate of your brand
Status-Based Workflow
: A common workflow type for content publishing is the status-based workflow. … In this workflow, each piece of content is assigned a status. This status could be as simple as idea, draft, or in-progress.
Task-Based Workflow
When using task-based learning, teachers ask their students to perform tasks that resemble authentic, “real-life” situations. This approach particularly challenges students who are used to a more traditional classroom, say, focussing on analyzing, practicing, and memorizing a few irregular verbs
