Lesson 1 vocab Jerson Zacarias Flashcards
Accessibility
The ease of obtaining the tools needed to publish content on various media platforms
Aggregator
a website or program that collects related items of content and displays them or links to them.
Ajax
an important underlying technology for most social media sites and apps. Users interact with site elements and they do not need to wait for the entire Web page to update
Amplification rate
the number of followers that forward your content through their network to their followers.
Applause rate
The average favorites or likes your posts receive on social media.
Avatar
Image or simulation to represent a user
Blog
Web entries made in reverse sequential order.
Contributor
someone who creates and uploads original content on a social media service.
Conversion rate
The number of comments per post on a social media channel
Distribution
The amount of places a particular piece of content is made available.
Dashboard
Web page made up of a collection of panels that present different information.
Exposure
Potential audience by adding the number of followers you have plus the number of followers for each person who shared your content.
Freemium
Users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment.
Frequency
The number of times within a certain period that a particular item is published in the media.
Hashtag
keyword tag that uses a hash symbol as a prefix.
Immediacy
How fast content is created and distributed.
Impression
First opinion on something/someone without any prior knowledge.
Influencer
Anyone who has the power to sway or persuade others.
Instant messaging
A message sent through the internet that appears on the recipient’s screen as soon as it is sent to them.
JavaScript
A programming language used on Web pages to make them interactive.
Live chat
real-time communication in which users can type and view messages sent to multiple recipients, and view the responses immediately.
Live streaming
Broadcasting live video and/or audio over the Internet to an audience.