Lesson 1 vocab Jerson Zacarias Flashcards
Accessibility
The ease of obtaining the tools needed to publish content on various media platforms
Aggregator
a website or program that collects related items of content and displays them or links to them.
Ajax
an important underlying technology for most social media sites and apps. Users interact with site elements and they do not need to wait for the entire Web page to update
Amplification rate
the number of followers that forward your content through their network to their followers.
Applause rate
The average favorites or likes your posts receive on social media.
Avatar
Image or simulation to represent a user
Blog
Web entries made in reverse sequential order.
Contributor
someone who creates and uploads original content on a social media service.
Conversion rate
The number of comments per post on a social media channel
Distribution
The amount of places a particular piece of content is made available.
Dashboard
Web page made up of a collection of panels that present different information.
Exposure
Potential audience by adding the number of followers you have plus the number of followers for each person who shared your content.
Freemium
Users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment.
Frequency
The number of times within a certain period that a particular item is published in the media.
Hashtag
keyword tag that uses a hash symbol as a prefix.
Immediacy
How fast content is created and distributed.
Impression
First opinion on something/someone without any prior knowledge.
Influencer
Anyone who has the power to sway or persuade others.
Instant messaging
A message sent through the internet that appears on the recipient’s screen as soon as it is sent to them.
JavaScript
A programming language used on Web pages to make them interactive.
Live chat
real-time communication in which users can type and view messages sent to multiple recipients, and view the responses immediately.
Live streaming
Broadcasting live video and/or audio over the Internet to an audience.
Mashup
content and scripts from multiple Web sites to create innovative applications that contain content the individual Web site authors did not anticipate for their sites.
Metadata
Information that describes other data.
Microblog
Site to which a user makes short, frequent posts.
Nested Comments
replies to individual comments and are posted directly under that comment.
Participant
someone who often responds to the social media content posted by others
Permanence
How long the content exists or can be accessed.
Podcast
Syndicated audio or video digital media file that a user can download to a computer or portable media player.
Reach
The actual number of unique people who view a particular article, advertisement or other content.
Semantic Web
an extension of the World Wide Web through standards set by the World Wide Web Consortium.
Sentiment
emotion behind a social media interaction.
Sharer
Someone who views and shares content on social media sites.
SMS gateway
Services that allow you to send text messages via an instant messaging service.
Social bookmarking
systems that lets users categorize their bookmarks using keywords that they want.
Social collaboration
Services that allow people to manage content they find on the Internet
Social commerce
A rapidly growing area within social media
Social entertainment
Virtual worlds, online games, and other entertainment sources that include social features.
Social games
Any online or mobile app games that allow users that allow players to interact with other game players in some way.
Social Media
online Media that is growing exponentially and shows no sign of slowing down.
Social media publishing
Services allow you to create or upload content and interact with the users who read the content.
Social Networks
Services that group people with similar interests or goals into specific groups or communities.
Spectator
Someone who watches peoples activity on a social network site, without contributing.
Streaming
Services that send real-time audio and video from the publisher via a video cam, Webcam directly to the viewer’s computer or mobile device.
Tags
Used to describe online content such as text.
Text Messaging
Communication in which a user types and sends short messages from one mobile phone to another
Traditional Media
Newspapers, radio, magazines, television and movies that involves one-way communication methods.
Unstructured Data
Web 2.0 and social media sites that produce massive amounts of data that isn’t in a specific format.
User Generated Content (UGS)
Generated by consumers that want to be publishers
Video Conferencing
Visual communication so the participants can see non-verbal expressions and view visual aids.
Viral
Online content that has circulated rapidly on the internet
Virtual World
A simulated world where multiple people can interact in real time.
Voice Over IP
Voice information delivered in as packets of data using the Internet Protocol instead of the traditional circuit switched lines of the public switched telephone network (PSTN)
Web 2.0
Websites that emphasize user-generated content, ease of use, participatory culture and interoperability for end users.
Web Feed
the format of delivering Web content that is frequently updated.
Webcast
Synonym for live streaming broadcast
XML – Extensible Markup
A markup language describe and share data on the Web.
