Bryce Social media card deck Flashcards
Accessibility
refers to the ease of obtaining the tools needed to publish content on various media platforms.
Aggregator
- is a Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.
Ajax
is an important programming methodology used to build Web 2.0 sites.
Amplification rate
The number of shares per post on a social media channel.
Applause rate
The number of likes per post on a social media channel.
Avatar
In most virtual worlds, users can create or select an image that will represent the user in the environment.
Blog
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
Contributor
is someone who creates and uploads original content on a social media service.
Conversion rate
is the percentage of users who take a desired action.
Dashboard
is a Web page made up of a collection of panels that present different information.
Distribution
refers to how many places a particular piece of content is made available.
Exposure
measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.
Freemium
is a type of business model that involves offering customers both complementary and extra-cost services.
Frequency
refers to the number of times within a certain period that a particular item is published in the media.
Hashtag
are a particular type of metadata tag that is used quite often on social media sites to help organize and find content.
Immediacy
is how fast content is created and distributed
Impression
Each time a piece of content is displayed
Influencer
is anyone who has the power to sway or persuade others.
Instant messaging
and live chatting are real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately.
JavaScript
is an important programming methodology used to build Web 2.0 sites.
Live chat
real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately.
Live streaming
is broadcasting live video and/or audio over the Internet to an audience.
Mashup
merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.
Metadata
is simply information that describes other data.
Microblog
is similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages.
Nested comments
are replies to individual comments and are posted directly under that comment.
Participant
is someone who often responds to the social media content posted by others.
Permanence
refers to how long the content exists or can be accessed.
Podcast
is a syndicated audio or video digital media file that a user can download to a computer or portable media player (such as an Apple iPod).
Reach
indicates the actual number of unique people who view or otherwise access a particular article, advertisement or other content.
Semantic Web
implementations are Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed.
Sentiment
is the emotion behind a social media interaction.
Sharer
is someone who views and shares content on social media sites.
SMS gateway
are services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers.
Social bookmarking
systems that lets users categorize their bookmarks using keywords of their own choosing.
Social collaboration
refers to services that allow users to manage content and links they find on the Internet.
Social commerce
is a quickly growing area of social media. Social entertainment
Social entertainment
services include virtual worlds and online games that have social features included in them.
Social games
are online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
Social Media
is growing exponentially and shows no sign of slowing down.
Social media publishing
services allow you to create or upload content and interact with the users who read the content.
Social networks
are services that group individuals with common interests or goals into specific groups or communities.
Spectator
is someone who watches other users’ activities on a social network site, but rarely (if ever) participates.
Streaming
is broadcasting live video and/or audio over the Internet to an audience. Another term used for a live streaming broadcast is Webcast.
tags
to describe online content such as text, images, videos, and bookmarks.
Text Messaging
is a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.
Traditional Media
refers to conventional means of mass communication practiced by various communities and cultures, or embodied in local custom or lore.
Unstructured data
Web 2.0 and social media sites are producing massive amounts of data. Most of this data does not follow a specific data format and is hard to organize or label.
(UGS) user generated content
Certain sites go a step further and allow the consumers to become publishers and create and post their own content on various sites. This content generated by consumers turned publishers
Video conferencing
adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.
Viral
Similarly, content published to a social media site might never be found on the Internet, or it may reach millions of people through the viral process of Internet sharing.
Virtual world
is a simulated environment where multiple users can interact in real time.
Voice Over IP
is voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).
Web 2.0
Web sites that have these technologies that allow two-way communication between the site owner and the consumers
Web feed
is a data format for delivering Web content that is frequently updated, such as blog entries and news headlines.
Webcast
Live streaming is broadcasting live video and/or audio over the Internet to an audience. Another term used for a live streaming broadcast
XML – Extensible Markup
is a markup language used to store, describe and share data on the Web.
