Isabella Ameiorsano: Lesson 3 Vocabulary Words

Question 1

Behavioral Segmentation

Answer 1

groups people based on how they act and what they want

Question 2

Benchmarking

Answer 2

analyzing your social media performance metrics such as fan growth, the number of posts published, the number of interactions your content has received, average response time, etc. compared with competitors

Question 3

Brand butler

Answer 3

companies behavioral segmentation to develop services that assist consumers who have shown a high interest in their brand or products; to provide services around a main product or service to help consumers save time and take care of other issues more efficiently

Question 4

Brandjacking

Answer 4

the act of assuming or acquiring the online identity of a company, brand, or person

Question 5

Demographic Segmentation

Answer 5

groups people based on certain personal attributes such as: age, gender, marital status, # of children, ethnic backround, occupation, income, education level, social class, & religion

Question 6

Elevator Pitch

Answer 6

a short statement of what the company, brand, or product does to fulfill a need for a persona; should be interesting, short, & memorable

Question 7

Geographic Segmentation

Answer 7

groups people based on their location; can include international, national, regional, local, urban, rural, & suburban

Question 8

Persona

Answer 8

a fictional, perceived personality or a personal or public representation of a role; mask or character

Question 9

Positioning

Answer 9

where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer

Question 10

Profile Placeholder

Answer 10

is essentially used when a company sets up their Facebook page or Twitter account and then stays out of it

Question 11

Psychographic Segmentation

Answer 11

groups people based on their lifestyle; includes activities, interests, personality, opinions, & values

Question 12

Return on Engagement (ROE)

Answer 12

measures things like awareness, relationships, loyalty, and retention of customers, business partners, & employees; can be a better indicator for success

Question 13

Share of Conversation

Answer 13

it is the percentage of mentions the particular brand receives in relation to the broader conversation

Question 14

Social Media Audit

Answer 14

an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media

Question 15

SWOT Analysis

Answer 15

stands for strengths, weaknesses, opportunities, & threats; helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats

Question 16

Target Audience

Answer 16

a group of consumers that the business actively tries to reach with their content and messages