Elijah N. Lesson 1 Vocab Flashcards
Accessibility
the ease of obtaining the tools needed to publish content
Aggregator
a web browser or application that collects syndicated content into a single location
Ajax
a programming methodology for the Web that enables Web application to interact with user
Amplification rate
the number of shares per post on a social media channel
Applause rate
the number of likes per post on a social media channel
Avatar
an online representation of a user
Blog
a collection of entries posted on a web site in reverse chronological order
Contributor
a social media user who creates original content
Conversation rate
the number of comments per post on a social media channel
Dashboard
a web page made up of a collection of panels that present different information
Distribution
the potential audience for a piece of content
Exposure
the number of places a particular content is made available
Freemium
when a game or software is provided for free with limited features and additional features cost money
Frequency
the number of times within a certain period that a particular content item is published in the media
Hashtag
a keyword tag that uses a hash symbol as a prefix
Immediacy
indicates how fast content is created and distributed
Impression
the number of times a piece of content is displayed
Influencer
a social media user who has the power to sway or persuade others
Instant messaging
program or mobile app that allows real-time or delayed communication
JavaScript
a programming language used on Web pages to make them interactive
Live chat
program or mobile app that allows real-time communication between online users
Live streaming
the process of broadcasting live video or audio over the internet to an audience
Mashup
a web page that integrates content and scripts from multiple web sites to create new applications
Metadata
information that describes other data
Microblog
a blog that only allows users to send brief messages
Nested comments
replies to individual comments and are posted directly under that comment
Participant
someone who often responds to the social media content posted by others
Permanence
refers to how long the content exist or can be accessed
Podcast
a syndicated audio or video digital media file that a user can download to a computer or portable media player
Reach
audience size
Semantic Web
web applications that can contextualize data as they process it
Sentiment
the emotion behind a social media interaction
Sharer
someone who views and shares content on social media sites
SMS gateway
services that allow you to send text messages via an instant messaging service
Social bookmarking
allows users to save, organize, manage and share links to Web sites
Social collaboration
services that allow user to mange content and links they find on the Internet
Social commerce
adding social interaction to the process of buying and selling products online
Social entertainment
virtual worlds and online games that have social features included in them
Social games
online games that allow users to interact with other players
Social Media
media in which users can interact with each other
Social media publishing
services that allow you to create or upload content and interact with the users who read the content
Social networks
services that group individuals with common interest or goals into specific groups or communities
Spectator
someone who watches other user’s activities on a social network site but rarely ever participates
Streaming
sending real-time audio and video from the publisher directly to the viewer’s device
Tags
descriptions of online content
Text Messaging
a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone
Traditional Media
information is only communicated one-way
Unstructured data
data that does not follow a specific data format
UGC) user generated content
content generated by users
Video conferencing – participants
participants can see non-verbal expressions and view visual aids
Viral
content that get popular quickly
Virtual world
a simulated environment where multiple users can interact in real time
Voice Over IP
voice information delivered in a digital form as packets of data using the IP
Web 2.0
sites that allow two-way communication between the site owner and consumers
Web feed
a data format for delivering Web content that is frequently updated
Webcast
a live streaming broadcast
XML – Extensible Markup
a markup language used to store, describe and share data on the Web
