vocab

Question 1

A/B testing

Answer 1

is a method of comparing two versions of a piece of content against each other to determine which one performs better.

Question 2

Call to Action (CTA)

Answer 2

is a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.

Question 3

Editorial Calendar

Answer 3

a wonderful tool for organizing a campaign. It is important that the calendar is not written in stone and remains somewhat flexible during the campaign.

Question 4

Game Dynamics:

Answer 4

the emotions and motivations that are the part of the game experience that lead the user to perform an action.

Question 5

Game Mechanisms

Answer 5

elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.

Question 6

Gamification

Answer 6

integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience.

Question 7

Infographic

Answer 7

visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted.

Question 8

Keyword

Answer 8

words, phrases, or hashtags that are used to retrieve information on social media platforms.

Question 9

Kick-Off meeting

Answer 9

The first team meeting for the campaign

Question 10

Qualitative Metrics

Answer 10

are harder to gauge because they are measurements that are based on observations might include sentiment, passion, brand awareness, and positioning in the industry.

Question 11

Quantitative Metrics

Answer 11

click-through rates, time on sites, or visitor counts, or any other measure in online marketing that can be represented numerically.

Question 12

Social Media Campaign

Answer 12

a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.

Question 13

Social Media Funnel

Answer 13

a series of phases that a target persona or audience member goes through when interacting with a company on social media.

Question 14

Metrics

Answer 14

any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal.

Question 15

Status-Based Workflow

Answer 15

allow you to automate the status of documents as they’re uploaded to SharePoint, and, based on the conditions set, automatically changes the status

Question 16

Task-Based Workflow

Answer 16

simply requires users to assign tasks to one another as work needs to be completed.