Lesson 3 Vocabulary AO

Question 1

Behavioral Segmentation:

Answer 1

Divides consumers according to behavior patterns as they interact with a company.

Question 2

Benchmarking:

Answer 2

Evaluating or checking along with comparison with a standard.

Question 3

Brand Butler:

Answer 3

Exaggerated customer service, instead of just rubbing the brand in their face, they go on a more personal level with the customer.

Question 4

Brandjacking:

Answer 4

An activity whereby someone acquires or assumes the online identity of another entity for the purpose of acquiring that business’ brand equity.

Question 5

Demographic Segmentation:

Answer 5

A market segmentation method based on variables such as age, gender, income, sex, gender, religion, and educational qualification

Question 6

Elevator Pitch:

Answer 6

a short description of an idea, product or company that explains the concept in a way such that any listener can understand it in a short period of time.

Question 7

Geographic Segmentation:

Answer 7

a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located.

Question 8

Persona:

Answer 8

is a fictional representation of an ideal customer, they are generally based on user research and incorporate the needs, goals, and observed behavior patterns of your target audience

Question 9

Positioning:

Answer 9

the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness

Question 10

Profile Placeholder:

Answer 10

icon that marks or temporarily fills a place

Question 11

Psychographic Segmentation:

Answer 11

is when you break your customer groups down into units as it pertains to their beliefs, values, and reasons for being.

Question 12

Return on Engagement (ROE):

Answer 12

the overall brand strength gained from a particular action, strategy or product

Question 13

Share of Conversation:

Answer 13

is the percentage of mentions the particular brand receives in relation to the broader conversation.

Question 14

Social Media Audit:

Answer 14

the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence.

Question 15

SWOT Analysis:

Answer 15

a compilation of your company’s strengths, weaknesses, opportunities and threats.

Question 16

Target Audience:

Answer 16

a group of people defined by certain demographics and behavior.