Lesson 3 Jerson Z Flashcards
Behavioral Segmentation
groups people based on how they act and what they want.
Benchmarking
valuate or check (something) by comparison with a standard.
Brand Butler
to describe these companies and these types of services in 2007
Brandjacking
an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.
Demographic Segmentation
groups people based on certain personal attributes
Elevator Pitch
a short statement of what the company, brand or product does to fulfill a need for a persona.
Geographic Segmentation
segmenting your audience based on the region they live or work in.
Persona
a short statement of what the company, brand or product does to fulfill a need for a persona.
Positioning
promote (a product, service, or business) within a particular sector of a market, or as the fulfillment of that sector’s specific requirements.
Profile Placeholder
a person or thing that occupies the position or place of another person or thing The bill would empower the governor to appoint a placeholder to a vacant U.S. Senate seat, to serve through the next general election cycle
Psychographic Segmentation
the process of creating clusters of customers who share similar characteristics and then grouping them together.
Return on Engagement (ROE)
Where the return on engagement (ROE) comes in. ROE is the overall brand strength gained from a particular action, strategy or product.
Share of Conversation
it is the percentage of mentions the particular brand receives in relation to the broader conversation
Social media Audit
A social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence.
SWOT Analysis
stands for Strengths, Weaknesses, Opportunities, and Threats, a technique for assessing these four aspects of your business
