lesson 3 flashcards phillip reis
behavioral segmentation
groups people based on how they act and what they want.
benchmarking
process of measuring the performance of a company’s products, services, or processes against.
brandjacking
is an activity whereby someone acquires or otherwise assumes the online identity.
brand butler
provide services around a main product or service to help consumers save time.
Demographic Segmentation
group people based on certain personal attributes
elevator pitch
a succinct and persuasive sales pitch
geographic segmentation
group people basked on their location
persona
character that communicates the primary character that communicates the primary.
positioning
where your product stands in relation to others offering similar products.
profile placeholder
used when a company sets up their Facebook page or twitter account and then stays out of it.
psychographic segmentation
groups people based on their lifestyle.
return on engagement
playback you may expect on your investment in connecting thorough new media outlets.
share of conversation
percentage of mentions the brand receives in relation to the broader.
social media Audit
orderly examination of social data to help discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media.
SWOT Analysis
making data driven business decisions for social media efforts.
