lesson 2 flashcards phillip reis
refers to what your content looks like on social media platforms
visual style
when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content
crowdsourcing
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.
divisional arrangement
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.
executive buy-in
also called horizontal structures, usually do not have executives, managers, seniority, or job titles.
flat organizational structure
employees are grouped together based on their activity, such as marketing, sales, or customer service.
Functional arrangement
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Hybrid organizational structures
Employees are grouped together combining functional and divisional groupings.
Matrix arrangement
might be a real person, a made-up person, or even a mascot that represents the company.
social characters
communication is both inboound and outbound communication
business to business (B2B)
is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
brand recognition
communication is all outbound communication the business publishes for consumers.
business to consumer
can be a large goal, such as a year-end production number or desired profit for the year.
core business goal
when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.
corwdsourcing
the practice of employees being brand promoters.
employee advocacy
