Lesson 3 Vocab Nathan Merel Flashcards
Behavioral Segmentation
Groups people based on how they act and what they want.
Benchmarking
Analyzing your social media performance metrics and comparing it to your competitors.
Brand Butler
Uses behavioral segmentation to develop services that assist consumers who have shown a high interest in their brand or products.
Brandjacking
Unauthorized use of a company’s brand.
Demographic Segmentation
Groups people based on certain personal attributes.
Elevator Pitch
A short statement of what the company, brand or product does to fulfill a need for a persona.
Geographic Segmentation
Groups people based on their location.
Persona
A fictional, perceived personality or a personal or public representation of a role.
Positioning
How you want your business or brand to be perceived in the eyes of your stakeholders.
Profile Placeholder
An object that you use to temporarily hold the place of media that you wish to add to your site.
Psychographic Segmentation
Groups people based on their lifestyle.
Return on Engagement (ROE)
Measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees.
Share of Conversation
The percentage of mentions the particular brand receives in relation to the broader conversation.
Social media Audit
An orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media.
SWOT Analysis
Stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats.
