Bryce Lesson 4 FlashCards

Question 1

1. A/B Testing

Answer 1

is a method of comparing two versions of a piece of content against each other to determine which one performs better.

Question 2

2. Call to Action (CTA

Answer 2

is a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.

Question 3

3. Editorial Calendar

Answer 3

is used to plan content postings and engagement activities on social media platforms.

Question 4

4. Game Dynamics

Answer 4

are the emotions and motivations that are the part of the game

Question 5

5. Game Mechanisms

Answer 5

are elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.

Question 6

6. Gamification

Answer 6

is integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience.

Question 7

7. Infographic

Answer 7

are a hot trend in social media. Infographics are visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted

Question 8

8. Keyword

Answer 8

are words, phrases, or hashtags that are used to retrieve information on social media platforms.

Question 9

9. Kick-Off meeting

Answer 9

is the first team meeting for the campaign.

Question 10

10. Metrics

Answer 10

are any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal.

Question 11

11. Qualitative Metrics

Answer 11

are harder to gauge because they are measurements that are based on observations. Qualitative metrics for social media campaigns might include sentiment, passion, brand awareness, and positioning in the industry.

Question 12

12. Quantitative Metrics

Answer 12

are often easier to obtain, because they are numeric elements that can be measured, such as the number of followers, likes, shares, and so forth.

Question 13

13. Social Media Campaign

Answer 13

is a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.

Question 14

14. Social Media Funnel

Answer 14

is a series of phases that a target persona or audience member goes through when interacting with a company on social media.

Question 15

15. Status-Based Workflow

Answer 15

What the status means is the important part of this type of workflow.

Question 16

16. Task-Based Workflow

Answer 16

is a better workflow option for your social media campaigns.