Lesson 1 Vocabulary Flashcards
Accessibility
The ease of obtaining the tools needed to publish content on various media platforms
Aggregator
A web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content
Ajax
An important programming methodology used to build Web 2.0 sites
Amplification Rate
The number of shares per post on a social media channel
Applause Rate
The number of likes per post on a social media channel
Avatar
A simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user
Blog
A collection of entries posted on a Web site displayed in reverse chronological order (from newest to oldest entries)
Contributor
Someone who creates and uploads original content on a social media service
Conversation Rate
The number of comments per post on a social media channel
Dashboard
A web page made up of a collection of panels that present different information
Distribution
How many places a particular piece of content is made available
Exposure
The potential audience on social media
Freemium
A virtual world free online but additional content or features can be purchased to customize the user’s environment
Frequency
The number of times within a certain period that a particular item is published in the media
Hashtag
A particular type of metadata tag that is used quite often on social media sites to help organize and find content
Immediacy
How fast content is created and distributed
Impression
Each time a piece of content is displayed
Influencer
Anyone who has the power to sway or persuade others
Instant Messaging
Real-time method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately, do not have to be online
JavaScript
A programming language used on Web pages to make them interactive
Live Chat
Real-time method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately, have to be signed online
Live Streaming
Broadcasting live video and/or audio over the Internet to an audience
Mashup
Merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites
Metadata
Information that describes other data
Microblog
Similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages
Nested Comments
Replies to individual comments and are posted directly under that comment
Participant
Someone who often responds to the social media content posted by others
Permanence
How long the content exists or can be accessed
Podcast
A syndicated audio or video digital media file that a user can download to a computer or portable media player (such as an Apple iPod)
Reach
The number of unique people who view or otherwise access a particular article, advertisement or other content
Semantic Web
Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed
Sentiment
The emotion behind a social media interaction
Sharer
Someone who views and shares content on social media sites
SMS Gateway
Services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers
Social Bookmarking
Sites that allow users to save, organize, manage, and share links to Web sites and other Internet resources
Social Collaboration
Services that allow users to manage content and links they find on the Internet
Social Commerce
When some type of social interaction or engagement is added to the process of buying and selling products online that include user generated ratings and reviews, or wish lists that users can share
Social Entertainment
Services include virtual worlds and online games that have social features included in them
Social Games
Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way
Social Media
Any online service, site or mobile app that allows people to interact and be social
Social Media Publishing
Services that allow you to create or upload content and interact with the users who read the content
Social Networks
Services that group individuals with common interests or goals into specific groups or communities
Spectator
Someone who watches other users’ activities on a social network site, but rarely (if ever) participates
Streaming
Services that send real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device
Tags
Used to describe online content such as text, images, videos, and bookmarks
Text Messaging
A method of communication in which a user types and sends short messages from a mobile phone to another mobile phone
Traditional Media
Include magazines, newspapers, books, radio, television and movies that involves push or one-way communication methods
Unstructured Data
Web 2.0 and social media sites that produce massive amounts of data that isn’t titled or in a specific format
(UGS) User Generated Content
Content generated by consumers turned publishers
Video Conferencing
A layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows
Viral
An image, video, or advertisement, that is circulated rapidly on the internet
Virtual World
A simulated environment where multiple users can interact in real time
Voice Over IP
Voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN)
Web 2.0
Websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatible with other products, systems, and devices) for end users
Web Feed
A data format for delivering Web content that is frequently updated, such as blog entries and news headlines
Webcast
Another term used for a live streaming broadcast
XML – Extensible Markup
A markup language used to store, describe and share data on the Web
Reach
The number of unique people who view or otherwise access a particular article, advertisement or other content
Semantic Web
Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed
Sentiment
The emotion behind a social media interaction
Sharer
Someone who views and shares content on social media sites
SMS Gateway
Services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers
Social Bookmarking
Sites that allow users to save, organize, manage, and share links to Web sites and other Internet resources
Social Collaboration
Services that allow users to manage content and links they find on the Internet
Social Commerce
When some type of social interaction or engagement is added to the process of buying and selling products online that include user generated ratings and reviews, or wish lists that users can share
Social Entertainment
Services include virtual worlds and online games that have social features included in them
Social Games
Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way
Social Media
Any online service, site or mobile app that allows people to interact and be social
Social Media Publishing
Services that allow you to create or upload content and interact with the users who read the content
Social Networks
Services that group individuals with common interests or goals into specific groups or communities
Spectator
Someone who watches other users’ activities on a social network site, but rarely (if ever) participates
Streaming
Services that send real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device
Tags
Used to describe online content such as text, images, videos, and bookmarks
Text Messaging
A method of communication in which a user types and sends short messages from a mobile phone to another mobile phone
Traditional Media
Include magazines, newspapers, books, radio, television and movies that involves push or one-way communication methods
Unstructured Data
Web 2.0 and social media sites that produce massive amounts of data that isn’t titled or in a specific format
(UGS) User Generated Content
Content generated by consumers turned publishers
Video Conferencing
A layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows
Viral
An image, video, or advertisement, that is circulated rapidly on the internet
Virtual World
A simulated environment where multiple users can interact in real time
Voice Over IP
Voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN)
Web 2.0
Websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatible with other products, systems, and devices) for end users
Web Feed
A data format for delivering Web content that is frequently updated, such as blog entries and news headlines
Webcast
Another term used for a live streaming broadcast
XML – Extensible Markup
A markup language used to store, describe and share data on the Web
