Lesson 2: Using Social Media in Business Vocab (Victor) Flashcards
Visual style
refers to what your content looks like on social media platforms, Images and videos are the primary media used on social media platforms
Crowdsourcing
when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.
Divisional arrangement
can also be cumbersome, as communication is inhibited because employees in different divisions are not working together
Executive buy-in
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.
Flat organizational structure
usually do not have executives, managers, seniority, or job titles
Functional arrangement
structure usually has a central manager for communication with other departments?(not sure)
Hybrid organizational structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Matrix arrangement
is an organizational structure in which some individuals report to more than one supervisor or leader, relationships described as solid line or dotted line reporting.
Business to business (B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Brand recognition
is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
Business to consumer (B2C)
communication is all outbound communication the business publishes for consumers.
Company culture
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.
Consumer to business (C2B)
communication is inbound from the customer to the business.
Consumer to consumer (C2C)
communication is two-way communication between consumers.
Core business goal
goals relate to the entire business and do not focus on any one department, product, or service.
Crowdshaping
is reacting to data about a group of people and making changes to the situation in real time.
Employee advocacy
Encourage employees to post specified content on their personal social media accounts and recognize and reward employees who are active brand advocates.
Holacracy organizational structure
a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making
Landing page
a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making
Medium organizational structure
have fewer layers but still have a hierarchical structure
Mission statement
defines why the company exists and its purpose
Organizational arrangement
refers to how a company groups its employees together.
Organizational structure
has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making
QR code
are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.
Referral link
Links from non-owned social media sites that direct users to company owned sites
Return on investment (ROI)
Some of the benefits from social media can be difficult to measure, such as how people feel about your company or brand and how to measure when people feel better about it
Social tone
is how you use your voice in different situations
Social voice
of a company is based on how the company wants to be perceived
Tall organizational structure
have multiple layers of management and are organized in a hierarchical layout,
Referral traffic
When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.
Color Palette
is a set of colors used together
Social charactiers
(can’t find, it come back later when i ever find it)
