Lesson 2 Vocab Nathan Merel

Question 1

Visual Style

Answer 1

Refers to what your content looks like on social media platforms, Images and videos are the primary media used on social media platforms.

Question 2

Crowsourcing

Answer 2

When applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.

Question 3

Divisional Arrangement

Answer 3

• Can also be cumbersome, as communication is inhibited because employees in different divisions are not working together.

Question 4

Executive Buy-In

Answer 4

Refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.

Question 5

Flat Organizational Structure

Answer 5

Usually do not have executives, managers, seniority, or job titles.

Question 6

Functional Arrangement

Answer 6

The physical arrangement of systems and components to provide the service for which the system is intended, and which is described in the system design description.

Question 7

Hybrid Organizational Structure

Answer 7

Combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Question 8

Matrix Arrangement

Answer 8

Is an organizational structure in which some individuals report to more than one supervisor or leader, relationships described as solid line or dotted line reporting.

Question 9

Social Charactiers

Answer 9

The dominant mode of production in a society. While individual character describes the richness of the character structure of an individual, the social character describes the emotional attitudes common to people in a social class or society.

Question 10

Business To Business (B2B)

Answer 10

Communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Question 11

Brand Recognition

Answer 11

Is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.

Question 12

Business To Consumer (B2C)

Answer 12

Communication is all outbound communication the business publishes for consumers.

Question 13

Company Culture

Answer 13

Refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.

Question 14

Consumer To Business (C2B)

Answer 14

Communication is inbound from the customer to the business.

Question 15

Consumer To Consumer (C2C)

Answer 15

Communication is two-way communication between consumers.

Question 16

Core Business Goal

Answer 16

Goals relate to the entire business and do not focus on any one department, product, or service.

Question 17

Crowdshaping

Answer 17

Is reacting to data about a group of people and making changes to the situation in real time.

Question 18

Employee Advocacy

Answer 18

Encourage employees to post specified content on their personal social media accounts and recognize and reward employees who are active brand advocates.

Question 19

Holacracy Organizational Structure

Answer 19

A traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.

Question 20

Landing Page

Answer 20

A traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.

Question 21

Medium Organizational Structure

Answer 21

Have fewer layers but still have a hierarchical structure.

Question 22

Mission Statement

Answer 22

Defines why the company exists and its purpose.

Question 23

Organizational Arrangement

Answer 23

Refers to how a company groups its employees together.

Question 24

Organizational Structure

Answer 24

A traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.

Question 25

QR Code

Answer 25

Barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.

Question 26

Referral Link

Answer 26

Links from non-owned social media sites that direct users to company owned sites.

Question 27

Return On Investment (ROI)

Answer 27

Some of the benefits from social media can be difficult to measure, such as how people feel about your company or brand and how to measure when people feel better about it.

Question 28

Social Tone

Answer 28

How you use your voice that defines your brand personality.

Question 29

Social Voice

Answer 29

Of a company is based on how the company wants to be perceived.

Question 30

Tall Organizational Structure

Answer 30

Have multiple layers of management and are organized in a hierarchical layout.

Question 31

Referral Traffic

Answer 31

When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.

Question 32

Color Palette

Answer 32

A set of colors used together.