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Social Media Period 1 > vocab > Flashcards

vocab Flashcards

1
Q

Accessibility

A

The ease of obtaining the tools needed to publish content

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2
Q

Aggregator

A

A Web browser or application that collects syndicated content into a single location.

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3
Q

Ajax

A

An important programming methodology used to build Web 2.0 sites

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4
Q

Amplification Rate

A

The number of shares per post on a social media channel

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5
Q

Applause Rate

A

The number of likes per post on a social media channel

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6
Q

Avatar

A

A simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user

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7
Q

Accessibility

A

The ease of obtaining the tools needed to publish content on various media platforms

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8
Q

Blog

A

A collection of entries posted on a Web site displayed in reverse chronological order (from newest to oldest entries)

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9
Q

Conversation Rate

A

The number of comments per post on a social media channel

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10
Q

Dashboard

A

A web page made up of a collection of panels that present different information

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11
Q

Distribution

A

How many places a particular piece of content is made available

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12
Q

Exposure

A

The potential audience on social media

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13
Q

Freemium

A

A virtual world free online but additional content or features can be purchased to customize the user’s environment

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14
Q

Frequency

A

The number of times within a certain period that a particular item is published in the media

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15
Q

Hashtag

A

A particular type of metadata tag that is used quite often on social media sites to help organize and find content

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16
Q

Immediacy

A

A keyword tag that uses a hash symbol (#) as a prefix

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17
Q

Impression

A

Each time a piece of content is displayed

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18
Q

Influencer

A

Anyone who has the power to sway or persuade others

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19
Q

instant Messaging

A

Real-time method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately, do not have to be online

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20
Q

JavaScript

A

A programming language used on Web pages to make them interactive

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21
Q

Live Chat

A

Real-time method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately, have to be signed online

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22
Q

Live Streaming

A

Broadcasting live video and/or audio over the Internet to an audience

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23
Q

Mashup

A

Merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites

24
Q

Metadata

A

Information that describes other data

25
Q

Microblog

A

Similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages

26
Q

Nested Comments

A

Replies to individual comments and are posted directly under that comment

27
Q

Participant

A

Someone who often responds to the social media content posted by others

28
Q

Permanence

A

How long the content exists or can be accessed

29
Q

Podcast

A

A syndicated audio or video digital media file that a user can download to a computer or portable media player (such as an Apple iPod)

30
Q

Reach

A

The number of unique people who view or otherwise access a particular article, advertisement or other content

31
Q

Semantic Web

A

Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed

32
Q

Sentiment

A

The emotion behind a social media interaction

33
Q

SMS Gateway

A

Services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers

34
Q

Social Bookmarking

A

Sites that allow users to save, organize, manage, and share links to Web sites and other Internet resources

35
Q

Social Collaboration

A

Services that allow users to manage content and links they find on the Internet

36
Q

Social Commerce

A

When some type of social interaction or engagement is added to the process of buying and selling products online that include user generated ratings and reviews, or wish lists that users can share

37
Q

Social Entertainment

A

Services include virtual worlds and online games that have social features included in them

38
Q

Social Games

A

Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way

39
Q

Social Media

A

Any online service, site or mobile app that allows people to interact and be social

40
Q

Social Media Publishing

A

Services that allow you to create or upload content and interact with the users who read the content

41
Q

Social Networks

A

Services that group individuals with common interests or goals into specific groups or communities

42
Q

Spectator

A

Someone who watches other users’ activities on a social network site, but rarely (if ever) participates

43
Q

Streaming

A

Services that send real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device

44
Q

Tags

A

Used to describe online content such as text, images, videos, and bookmarks

45
Q

Text Messaging

A

A method of communication in which a user types and sends short messages from a mobile phone to another mobile phone

46
Q

Traditional Media

A

Include magazines, newspapers, books, radio, television and movies that involves push or one-way communication methods

47
Q

Unstructured Data

A

Web 2.0 and social media sites that produce massive amounts of data that isn’t titled or in a specific format

48
Q

(UGS) User Generated Content

A

Content generated by consumers turned publishers

49
Q

Video Conferencing

A

A layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows

50
Q

Viral

A

An image, video, or advertisement, that is circulated rapidly on the internet

51
Q

Virtual World

A

A simulated environment where multiple users can interact in real time

52
Q

Voice Over IP

A

Voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN)

53
Q

Web 2.0

A

Websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatible with other products, systems, and devices) for end users

54
Q

Web Feed

A

A data format for delivering Web content that is frequently updated, such as blog entries and news headlines

55
Q

Webcast

A

Another term used for a live streaming broadcast

56
Q

XML – Extensible Markup

A

A markup language used to store, describe and share data on the Web

57
Q

Sharer

A

Someone who views and shares content on social media sites

Social Media Period 1 (81 decks)

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