Victor Burgo Lesson 3 vocab 1-16

Question 1

Behavioral Segmentation

Answer 1

groups people based on how they act and what they want. Behavioral factors include the benefits the group wants, patterns of usage of the brand’s products or services, and how often they engage with the brand on social media.

Question 2

Benchmarking

Answer 2

is analyzing your social media performance metrics such as fan growth, the number of posts published, the number of interactions your content has received, average response time, and so on, to compare with your competitors.

Question 3

Brand Butler

Answer 3

Companies can user behavioral segmentation to develop services that assist consumers who have shown a high interest in their brand or products.

Question 4

Brandjacking

Answer 4

an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’ brand equity.

Question 5

Demographic Segmentation

Answer 5

groups people based on certain personal attributes

Question 6

Elevator Pitch

Answer 6

is a short statement of what the company, brand or product does to fulfill a need for a persona.

Question 7

Geographic Segmentation

Answer 7

groups people based on their location.

Question 8

Persona

Answer 8

is defined as a fictional, perceived personality or a personal or public representation of a role.

Question 9

Positioning

Answer 9

refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness.

Question 10

Profile Placeholder

Answer 10

is essentially used when a company sets up their Facebook page or Twitter account and then stays out of it.

Question 11

Psychographic Segmentation

Answer 11

groups people based on their lifestyle.

Question 12

Return on Engagement (ROE)

Answer 12

can in the long run be a better indicator for success.

Question 13

Share of Conversation

Answer 13

it is the percentage of mentions the particular brand receives in relation to the broader conversation.

Question 14

Social media Audit

Answer 14

is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media.

Question 15

SWOT Analysis

Answer 15

helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats.

Question 16

Target Audience

Answer 16

is a group of consumers that the business actively tries to reach with their content and messages. In traditional media, businesses would select media and broadcast their advertisements to try to reach a large group of potential members of their target audience.