Lesson 1 vocabulary tyler green Flashcards
Accessibility
the quality of being easy to obtain or use.
Aggregator
a website or program that collects related items of content and displays them or links to them.
Ajax
(Asynchronous JavaScript and XML) is an important programming methodology used to build Web 2.0 sites. Ajax combines the two languages to create dynamic and interactive Web pages where the user does not need to continuously refresh or reload the page to send or receive new content.
Amplification rate
the ratio of shares per post to the number of overall followers.
Applause rate
the number of approval actions (e.g., likes, favorites) a post receives relative to your total number of followers.
Avatar
manifestation, appearance, or incarnation. In terms of social media in today’s world, your Avatar is your identity.
Blog
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
Contributor
(also called a creator) is someone who creates and uploads original content on a social media service.
Conversion rate
The number of comments per post on a social media channel.
Dashboard
A Web page made up of a collection of panels that present different information
Distribution
refers to how many places a particular piece of content is made available.
Exposure
the extent to which audience members have encountered specific messages or classes of messages/media content
Freemium
When a game or other software is provided for free with limited features and additional features cost money.
Frequency
refers to the number of times within a certain period that a particular item is published in the media.
Hashtag
a particular type of metadata tag that is used quite often on social media sites to help organize and find content. A hashtag is a keyword tag that uses a hash symbol (#) as a prefix.
Immediacy
is how fast content is created and distributed.
Impression
number of times a content is presented, whether it is clicked or not.
Influencer
is anyone who has the power to sway or persuade others. While we all have some influence over people around us at work, at home or even online, social media influencers are usually influential on a specific topic, market or industry.
Instant messaging
real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately.
JavaScript
an object-oriented computer programming language commonly used to create interactive effects within web browsers.
Live chat
real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately.
Live streaming
is broadcasting live video and/or audio over the Internet to an audience.
Mashup
merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.
Metadata
is simply information that describes other data.
Microblog
to post very short entries, as a brief update or a photo, on a blog or social media website.
Nested comments
are replies to individual comments and are posted directly under that comment.
Participant
is someone who often responds to the social media content posted by others. Participants post ratings and reviews of products and services, comment on blogs and forums.
Permanence
refers to how long the content exists or can be accessed.
