Jade Martin Lesson 2 Flash Cards
Visual Style
refers to what your content looks like on social media platforms
Crowdsourcing
When applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, and content.
Divisional Arrangment
employees are grouped together based on some factor such as geographic locations, product lines, or even customer demographics.
Executive Buy-In
refers to obtaining the acceptance and support of social media integration and initiatives by companioning leaders.
Flat Organizational Structure
aka horizontal structure, usually do not have executive, managers, everyone is seen equal and has an equal voice in the company decision.
Functional Arrangement
employees are grouped together based o their activity
Hybrid Organizational Structure
they combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration
Matrix Arrangment
employees are grouped together combining functional and divisional grouping
Social Characters
might be a real person, a a made-up person, or even a mascot that represents the company
Business to Business (B2B)
both inbound and outbound communication between a business and other businesses such as partners , resellers, distributors, or even competitors on social media
Brand Recognition
Is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising
Business to Consumer (B2C)
communications Is all about outbound communications the business publishes for consumers
Company Culture
refers to behavior, beliefs, and practices of all employees that contribute to the work environment inside the company
Consumer to Business (C2B)
communication is inbound from the customer to the business
Consumer to Consumer (C2C)
communication Is two-way communication between consumers
Core Business Goal
company owners or executives develop the core business goals that directly support the companies mission.
Crowd Shaping
reacting to data about a group of people and making changes to the situation in real time
Employee Advocacy
the practice of employees being brand promoters
Holocracy Organizational Structure
has a traditional hierarchical backbone but contains flat groups that allow for distributed decision making.
Landing Page
links from each social media platforms direct users to specific pages on your website.
Medium Organizational Structure
companies with this have fewer layers but still have a hierarchical structure.
Mission Statement
defines why the company exists and its purpose
Organizational Arrangement
refers to how a company groups its employees together
Organizational Structure
refers to the number of managerial layers a company has (its hierarchy)
QR code
barcodes that allow embedding of a variety of data int the code, such as website URLs, social media page URLs, links to videos and email addresses.
Referral Link
links from a non-owned social media site that direct users to company owned sites.
Return on Investment
Ratio that measures gain or loss, normally a percentage
Social tone
how you use your voice in different situations
Social Voice
is based on how the company wants to be perceived
Tall Organizational Structure
companies that have this have multiple layers of mangement and are organized in hierarchical layout
Referral Traffic
when visitors click a referral link they are sent to a corresponding landing page for that social media platforms when they visit your site
Color Palette
set of colors used together
