Jade M lesson 3 flashcards
Behavioral Segmentation
groups people based on how they act and what they want.
Benchmarking
analyzing performance such as growth and interactions our content has received.
Brand Butler
describes companies that can user behavioral segmentation to develop services that assist consumers who have shown high interest in their brand.
Brandjacking
when someone acquires or assumes the identity of another entity for the purposes of acquiring that persons business brand.
Demographic Segmentation
groups people based on cebtainpersonal attributes such as age, gender, and marital status.
Elevator Pitch
short statement of what the company, brand, or product does to fulfill a need for a persona.
Geographic Segmentation
groups people based on their location.
Persona
Fictional, perceived personailty or a personal or public representation of a role.
Positioning
where your product stands in offering similar products and services in market place.
Profile Placeholder
sets up a social media account but never goes in it
Psychographic Segmentation
groups people based on their lifestyle
Return on Engagement (ROE)
better indicator for success, measures awareness, loyalty, and relationships.
Share of Conversation
share of voice measures a brand exposure on social media conversation.
Social Media Audit
orderly examination of social data to help you discover, categorize, and assess the social conversation about your company, brand, and competition.
SWOT analysis
stands for strengths, weaknesses, opportunity, and threats. Helps identify strengths and weaknesses and threats.
Target Audience
groups of consumers that the business actively tries to reach with their content and messages.
